Source: NPD Crest YE Oct ‘15 Ribs to be “rackoned” with! Increase traffic by offering authentic entrees that operators can’t make on their own. Casual Dining Source: NPD Crest YE Oct ‘15

Consumers love BBQ, especially ribs Meet the Upbeat Food Explorer’s need for more authentic cuisine by offering slow-cooked BBQ Pork Ribs. CONSUMERS INFO & INSIGHTS HOW NEEDS ARE MET TODAY UPBEAT FOOD EXPLORER Consumers love BBQ, especially ribs 71% of consumers eat BBQ at least once a month “No local restaurants serve BBQ” is the #2 barrier to eating BBQ Ribs are second-most frequently eaten BBQ item behind chicken. Ribs are the #1 most LOVED BBQ item Loves Regional, Authentic Cuisine Eating is a Social Occasion Appreciates Higher Quality Food PRODUCT SOLUTIONS 11106 Bryan® Precooked Baby Back Ribs 13158 Bryan® Precooked St. Louis Style Ribs Source: Datassential SNAP, September 2017

Insights: BBQ ribs are beloved by consumers Ribs are a top item offered on BBQ menus Ribs sales spike during celebratory times % WHO OFFER Pulled pork 61% Pork Ribs 49% Poultry 48% Chicken Wings 44% Brisket 33% Source: IRI, WE 6/11/17 35% of consumers eat BBQ once a week National chains are launching ribs & consumers crave’em Longhorn Steakhouse Ninety Nine Restaurant and Pub Carrow’s Restaurant purchase intent 99% purchase intent 97% purchase intent 98% Source: Datassential SNAP, September 2017

Applications: Easy, delicious smoked BBQ ribs Bryan® Fully Cooked Pork Ribs deliver on the authentic BBQ experience consumers crave without having to smoke in-house Moist and tender, but not falling apart Rubbed with the perfect combination of herbs and spices Cooked low and slow to imbed the rub and preserve the juiciness Unsauced for serving dry or with signature sauces for customization St. Louis & Baby Back options to meet varying preferences

Product Information SKU# Product Case Weight Case Pack 13158 Bryan® Precooked St. Louis Style Ribs, FZ 27 lbs. 10 racks 11106 Bryan® Precooked Baby Back Ribs, FZ 19 lbs. For more product applications or questions, contact your sales representative or visit tysonfoodservice.com.