Erasmus Thematic Meeting and Valorisation Event on HEI Media/Promotional Strategy Thursday 9th December 2010 International/Erasmus Promotion at CIT.

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Presentation transcript:

Erasmus Thematic Meeting and Valorisation Event on HEI Media/Promotional Strategy Thursday 9th December 2010 International/Erasmus Promotion at CIT

International Information/Promtion at CIT Message Target Audiences Methods

International Information/Promotion at CIT Message(s): Promotion of international / Erasmus mobility & networking opportunities Practical information Dissemination of Erasmus Success Stories and value-added benefits of international cooperation and mobility

International Information/Promotion at CIT Target audiences: Prospective incoming students Outgoing students CIT staff Partner institutions Outside agencies / stakeholders General public

International Information/Promotion at CIT Target audience # 1: Incoming Erasmus Students LLP Erasmus promotion at home institution Erasmus alumni Partner Fairs/International Staff Weeks Visiting CIT students Visiting CIT lecturers CIT website:

International Information/Promotion at CIT Target Audience # 2 Outgoing Erasmus Students: Visiting exchange students Visiting teachers from partner institutions Former Erasmus participants: students/staff International Students Society ExpliCIT Students Union magazine CIT website:

International Information/Promotion at CIT Target Audience # 3 Outgoing CIT Staff: Staff Intranet Visiting teachers from partner institutions CIT lecturing staff who have previously visited partner institutions CIT magazine: Learning City

International Information/Promotion at CIT Target Audience # 4 Erasmus Partner institutions: CIT website International office Visiting Lecturers from CIT Visiting Students CIT magazine: Learning City

International Information/Promotion at CIT Target Audience # 5 External / Stakeholder organisations (e.g. HETAC, NA, …..) CIT magazine: The Learning City CIT website: Programmatic Review submissions Research funding submissions Annual Reports

International Information/Promotion at CIT Target Audience # 6 General Public Media coverage The Learning City (CIT Alumni) CIT Prospectus / course leaflets Annual Reports CIT website

International Information/Promotion at CIT Communication Tools Current (Conventional): Print - The Learning City, ExpliCIT, brochures Media Website Promotional videos Fairs / networking meetings

International Information/Promotion at CIT How we reach these target audiences…

International Information/Promotion at CIT Examples….

International Information/Promotion at CIT The Learning City CIT magazine

The Learning City International Information/ Promotion at CIT

The Learning City (December 2010) International Information/ Promotion at CIT

Conor Moynihans Erasmus exchange to Blekinge Tekniska Hogskola (BTH), Karlskrona, Sweden The Learning City

International Information/ Promotion at CIT The Learning City

International Information/ Promotion at CIT CIT Students Union Magazine

International Information/Promotion at CIT Public Relations Press & Media Coverage

The Irish Times Magazine

The Evening Echo

International Information/Promotion at CIT Erasmus Brochure

International Info/Promo at CIT

International Information/Promotion at CIT New Media

International Information/Promotion at CIT New Media: CIT Website

CIT Website

International Information/Promotion at CIT New Media: Student Blogs

Student Blogs

International Information/Promotion at CIT New Media: Promotional Video/Youtube

Promotional Video/ Youtube

International Information/Promotion at CIT Future opportunities: New Media: Erasmus Facebook Erasmus IP Network (example) CIT Staff Intranet

Innovative Ideas Istanball - I. UNeECC Summer School in Istanbul, Trukey, 2010 [HQ] by University Network of the European Capitals of CultureUniversity Network of the European Capitals of Culture

International Information/Promotion at CIT