Attract Customers with Mobile Marketing by Ravi

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Presentation transcript:

Attract Customers with Mobile Marketing by Ravi

Are you in business? Over 50% of retailers have mobile platforms Do you have customers and want more? 4 of 5 consumers shop on smartphones Do you have a web site? Mobile Internet will overtake desktop this year. Why Have a Mobile Strategy?

Create something useful and valuable? 62% consumers want to save time, 29% want to save money Offer electronic coupons? 80% consumers want to receive mobile coupons Track customers location? 50% want to receive deals when physically in or near store. What is Your Mobile Goal?

Mobile Website External Server (cloud) Requires Internet App (Native) On Device Internet for Updates & Some Functions Cloud App Caches Temporary Version Internet for Full Functionality. Platforms

Customers Pull - typical browsing You Push - sending an or text 20% s opened vs 99% Texts s read in 2.5 days average; Texts in 90 seconds Geo-Location - dynamic billboard on highway. Interactions

Consumer goes to Pull Promotion

Consumer goes to Pull Promotion Always At Fingertips

Push Promotion

Never Misses Out

Geo Promotion

Text Ravi to

Geo Promotion

Guitar Shops Promotion Geo Promotion

Guitar Shops Promotion Geo Promotion

Guitar Shops App Geo Promotion

Garages App Guitar Shops App Geo Promotion

Music Stores App Geo Promotion

Music Stores App Geo Promotion

Manufacturers App Geo Promotion

Manufacturers App Geo Promotion

Right Place, Right Time

Connect with consumers on the go (even when they gotta go!) Over 70% of smartphone users take phones into the bathroom Mobile e-commerce is desired by the consumer POS is not just in store or on home computer. Its everywhere…anytime. Mobile Opportunity

Mobile Web site On External Server (cloud) Internet App (Native) On Device Internet for Updates & Some Functions Cloud App Caches Temporary Version Internet for Full Functionality Platforms

Low = Native App pulled from Social Media Limited to basic info, photos, and map/gps Medium = Mobile Website or Cloud App Rework desktop site/create sub-site Use native or 3 rd party e-commerce (e.g. PayPal) High = Build Native or Cloud App Hire designer / ongoing design updates / iStores Incorporate native e-commerce Add Messaging & Geofencing. Degrees of Difficulty/Cost

Use the iRavi app ( and learn more Evaluate your customers needs and interests Choose platform: mobile site, cloud app, or native app Consider messaging and/or geofencing. What Next?

Attract Customers with Mobile Marketing

by Ravi