The Next Generation of Investment Promotion

FDI Barometer of Globalisation *

Results 2007 $1.83 trillion 2008 $1.45 trillion 2009 $1.00 trillion 2010 $1.12 trillion 2011 $1.50 trillion 2007 $1.83 trillion 2008 $1.45 trillion 2009 $1.00 trillion 2010 $1.12 trillion 2011 $1.50 trillion *

Growth in FDI by sector in 2011 * Sector%change Renewable Energy+19.9 Software and IT Services+18.1 Metals+17.8 Automotive components+16.9 Plastics+14.1 Transportation+12.3 Business services+10.7 Financial services+9.6 Food and tobacco+9.5 Automotive OEM+8.7 Industrial machinery, equipment and tools+7.1 Chemicals+6.6 Consumer products+6.6 Semiconductors+6.5 Communications+4.0 Source: fDi Markets

Expansions by business function 2011 * Source: fDi Markets

Top 10 destination countries in Europe * Source: fDi Markets

Mixed results from Scandinavia *

Number of greenfield FDI projects * Source: fDi Markets

So what does this mean? *

New Dynamics at all levels Investors Multinationals Transnationals Micromultinationals Entrepreneurs Places Countries Regions Cities Municipalities Types Greenfield M&A Joint-ventures Expansions *

Same Drivers Markets and supply chains Raw materials & natural assets Costs & taxes Ease of establishment & operation Location & logistics Infrastructure & skills Incentives & grants Factor X Markets and supply chains Raw materials & natural assets Costs & taxes Ease of establishment & operation Location & logistics Infrastructure & skills Incentives & grants Factor X *

The good news Low asset prices Industry restructuring Emerging economies Rapid expansion of new sectors Resilience of international companies Micromultinationals Low asset prices Industry restructuring Emerging economies Rapid expansion of new sectors Resilience of international companies Micromultinationals *

Reality Selective Investors More competition Higher expectations Lower budgets *

Achieving more with less * Focus on strengths Create your own model Momentum is everything Make it happen ! Focus on strengths Create your own model Momentum is everything Make it happen !

The harsh reality * Fewer projects More choice Strong competitors Only the flexible survive

Further & Faster * If you depend on past success youll die If everything feels under control youre not really trying If you wait for consensus it may never happen If you cant measure your performance youre not performing

The 3G model * First GenerationSecond Generation3G Driver JobsCompetitivenessGrowth Orientation InstitutionsAgenciesCatalysts Style PromotionFacilitationSelection Focus IndustriesSectorsNiches Offer IncentivesAccessSolutions Targets MultinationalsTransnationalsMicroMultinationals

The characteristics of 3G * TransformationCatalysts Investment selection Competitive value propositions Focus on solutions not opportunities Joined-up action Customisation Real-time delivery

Competitive Sweden * Effective public authorities Competent economic management World-class education Innovation and technology Great companies 0.2% of the worlds population 2.0% World trade

The Swedish Paradox * So competitiveSo inhibited Jantelagomkonsensus Vive la difference!

What FDI means for Norrbotten * New jobs New supply chains New skills New capital

... also a catalyst for growth * Competitiveness Innovation Knowledge Internationalisation Sense of purpose Feeling of place

Why you will succeed * Great assets Absolute clarity (what, who, where, how) Teamwork is everything Bottom-up approach Can-do mentality Offer strong value propositions Focus on solutions and opportunities Joined-up thinking and action ( PPE) Continuous renewal Communication is everything … you will make it easy for the investor to say yes and you will sell it with total passion!!!

Building a winning platform for Norrbotten * Sell it!!! 2.CRE 8 The new strategy 3.FORMUL 8 Value Propositions 5.INOV 8 Routes to market 6.ACTIV 8 Quick start 4.INTGR 8 Build the team 7.ACCELER 8 Lift off!! Fix the baseline 1.EVALU 8 8.COMMUNIC 8

Keep it simple * Outputs Complexity

Be careful... past success increases vulnerability *

Good luck to Team Norrbotten and to Sweden!!! *

* Clive Vokes Market Scoping International W: E: