Small Business Brown Bag Seminar Series 2017

Selling on Ebay Barbara Mason, Power Seller 12,000+ feedback 15 Years

Knowing What Sells Advanced Search Competitors Price, Quality, OOAK, Rarity? Volume or holding out Ebay Hot List

Top Selling items on ebay Cellular Phones Tablets Game Consoles Laptops Cameras Headphones & MP3 players

Sourcing Where do you find your items? Do you make them? Wholesale purchase then resale? Closed companies? Storage Lockers? Auctions? Garage Sales? Flea Market?

Cost of Goods Item Gas to find item Packing products (peanuts, bubble wrap, tape) Your Time!!! Internet Office Supplies Sales Tax? Sellers Permit? Ebay & Paypal Fees

Fees Ebay listing fee: 15 cents per item Relisting fee: 0 if item sells, or 15 cents Commission: Avg. 9% Paypal: Avg. 3.5% Total – approx. 13% Top Rated Seller Discount

Listing Options Auction (50 free listings per month) Buy It Now (30% more than auction price) Reserve Store Subscriptions (more free per month)

Item Description Key Words Think like a customer – how would you search for it? What not to put in the title Grammar – Misspellings Mobile Friendly ISBN (Books) Details – height, weight, marks, damage

Photos At least a 10 gig camera! Backgrounds Watermarks Photo Sharing Minimum 3 photos per listing

Shipping Customer Pays Shipping Costs Priority Mail boxes are FREE! Stores can receive commercial pricing Discounts during Christmas holiday Partnering with a business to recycle Home Pick Up by USPS Handling Fees International

Goals! What is the goal for selling online? Research, research, research Friendly, patient communications Think like a buyer You are a business!!! Keep trying! Focus!

Marketing Hook up your Ebay account to Facebook LinkedIn Email – Constant Contact Ebay Store Newsletter Follow other sellers

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