The French Nuclear Safety Authority Publication and multimedia department A wide range of supports ASN & social networks ASN & videos contents on the institutional website Madrid, September 2011 Communication meeting CSN-ASN

A wide range of supports… … dedicated to each target Website www.asn.fr Annual report Contrôle magazine The French Nuclear Safety Authority’s Newsletter Corporate booklet Madrid, September 2011 Communication meeting CSN-ASN

A wide range of supports… Website http://www.asn.fr/ Launched in 2000 Updated in real time The main information source Information on : events, incidents, results of inspections, decisions and formal notices issued... 1,082,00 visitors since 11/01/01 Madrid, September 2011 Communication meeting CSN-ASN

Communication meeting CSN-ASN A wide range of supports… 4 different modes of navigations : Theme Controlled activities sectors Region Search engine A content enriched on the ASN’s activities A lexicon of the technical terms implementation in the body of the contents A large visibility of the regional divisions A refinement of the NPP’s presentation and the ASN’s activities within the pages of regional divisions The maps of the territories covered the NPPs and the medical installations using radioactives sources (radiotherapy, radium therapy, nuclear medicine) Madrid, September 2011 Communication meeting CSN-ASN

Communication meeting CSN-ASN A wide range of supports… www.asn.fr : Key figures 4,400 visits on average a month 346,171 pages seen on average a month 16,000 on-line pages in 2011 (among which 6,000 following letters for NPP; 620 folder letters for industrial sector; 1,200 following letters for medical sector; 1,500 significant events notices…) at the end of august Madrid, September 2011 Communication meeting CSN-ASN

Communication meeting CSN-ASN A wide range of supports… New contents on www.asn.fr in 2010 & 2011 2010 On-line publishing of the following letters in the small-scale nuclear New version of the english version website : http://annual-report2009.asn.fr The launch of the e-newsletter « La Lettre de l’ASN » Module of public consultation ASN on the social networks (facebook, twitter, dailymotion) Delegation in the divisions of the on-line publishing of the following letters Website dedicated to the Japanese nuclear crisis (Fukushima) Videos of the ITV and press conferences Special website for the ASN’s french annual report in 2010: http://rapport- annuel2010.asn.fr/ 2011 Madrid, September 2011 Communication meeting CSN-ASN

Communication meeting CSN-ASN A wide range of supports… Public consultation on our website All the public consultations are published by inversed chronological order. All the associated documents are downloaded from the right column. At the end of the consultation, the contributions will remain available, but it won’t be possible to add one anymore. 7 Madrid, September 2011 Communication meeting CSN-ASN

Communication meeting CSN-ASN A wide range of supports… Annual report More than an activity report Describes yearly the state of nuclear safety and radiation protection in France Evolution, progress and difficulties encountered, in both technical, human and organizational fields Reporting yearly to the French Parliament Madrid, September 2011 Communication meeting CSN-ASN

Communication meeting CSN-ASN A wide range of supports… “Contrôle” magazine A three-monthly information publication on nuclear facility safety and radiation protection, since 1978 10,000 subscribers Distributed in France, to elected representatives, medias, associations, operators and administrations Distributed abroad, to other nuclear safety authorities Madrid, September 2011 Communication meeting CSN-ASN

A wide range of supports… The French Nuclear Safety Authority’s Newsletter This medium presents regular news section devoted to ASN decisions, ASN actions (inspection in particular), and the latest news from the sectors regulated. Printed version Launched in April 2009 More than 2,200 subscribers (essentially professional and institutional publics) Also proposed by download on the website 10 issues per year e-Newsletter Launched in April 2010 More than 3,300 subscribers Madrid, September 2011 Communication meeting CSN-ASN

A wide range of supports… ASN’s corporate booklet Presents : Organization chart Missions Human and financial resources ASN’s activities and values Specific version for each ASN’s regional division Madrid, September 2011 Communication meeting CSN-ASN

Communication meeting CSN-ASN ASN and social medias… Facebook : 1,440 active users a month Twitter : 770 persons are subscribed to our news Dailymotion : ASN videos adds up 70,000 viewings Wikipedia : the ASN page Madrid, September 2011 Communication meeting CSN-ASN

Communication meeting CSN-ASN ASN on Facebook since April, 2010 The ASN Facebook page is institutional. The main features at our disposal: To write on our «wall» or on the-one of the other members To propose general informations, photos, to open discussions, etc. Madrid, September 2011 Communication meeting CSN-ASN

Communication meeting CSN-ASN ASN on Twitter since april, 2010 Twitter is an on-line social networking and microblogging service that enables its users to send and read short text, informally called tweets. The ASN can twitter informations, follow broadcasting users… Users share the information with third parties So, during a crisis media, this tool is really precious to follow the trends and react if need. Madrid, September 2011 Communication meeting CSN-ASN

Communication meeting CSN-ASN ASN and Dailymotion L’ASN has a professional and free account on Dailymotion. It’s allowed to: create a personalized page; propose an illimited public space; dispose a private protected space for the stockage of internal videos. Madrid, September 2011 Communication meeting CSN-ASN

Communication meeting CSN-ASN ASN on wikipedia… Madrid, September 2011 Communication meeting CSN-ASN

Communication meeting CSN-ASN ASN and social networks… Facebook, twitter, DailyMotion, YouTube.. They are the new « Googles » : the way to bring people the reference of nuclear safety on the Web « The importance of being constant » (and present), including in a very moving area of communication Avoid the dispersal of the message, while favoring the viral distribution of the contents Be connected with the community, in a sphere of activity very sensitive to the notion of community But the challenge : Which ability to react and which flexibility in the message ? How to assert clearly its "DNA" in front of operators or NGO for example ? Madrid, September 2011 Communication meeting CSN-ASN

Communication meeting CSN-ASN ASN and video contents on the institutional web… Homogeneity and complementarity of the contents (video + text + graphics...) Opening in the outside, the "civil society" (meetings, interviews...) Clarify the comment of the experts, make it understandable for all Promote virality pronouncements of the ASN via social medias And at first : make sure that ASN remains « owner » of its speech : ASN manages itself its words and images. Madrid, September 2011 Communication meeting CSN-ASN

Communication meeting CSN-ASN ASN and video contents on the institutional web… Propose a reference contents on the nuclear safety Reflect the missions of the ASN (control, regulations, information of the public) Propose a reactive and relevant contents in front of the current events which concerns the ASN (Fessenheim, July 2011 – ECS, Sept. 2011) Madrid, September 2011 Communication meeting CSN-ASN

Thank you for your attention Publication and multimedia department Supports, social networks and videos The French Nuclear Safety Authority Madrid, September 2011 Communication meeting CSN-ASN