EXPORT PROMOTION SERVICES & SUBCONTRACTING PROJECTS UNIDO RHYTHM MEETING. 31 MAY 2012 GORDON GLEIMIUS

All out-of-border marketing and information services designed to assist and encourage South African firms to export goods and services. Definition by World Bank Country Branding and Image Building (Advertising/Media/PR and Promotional Events) Export Marketing and Promotion (Trade Fairs and Missions) Market Research and Opportunity Identification MSR/Publications/Editorials/ Contact Database) WHAT IS EXPORT PROMOTION?

OBJECTIVES OF EXPORT PROMOTION Increased Export Sales Targeted and focused Export Promotion Country Branding and Imaging to increase Market Awareness of South African Exports

THE LEVERS WE USE FOR EXPORT PROMOTION Trade Exhibitions Trade Missions Regional Trade Hubs In-store Promotions Export Publications Matchmaking Trade Leads In-market support Market intelligence Imports Portal Advertising Press/PR Export Conferences Export Seminars Consortia Forming Incentives

MATCHING BUYERS The primary aims of match making are to: –link SA export ready companies with foreign buyers or potential importers. –enable all SA exporters to broaden their foreign markets.

PROJECT TO PROMOTE SUB-CONTRACTING AND EXPORTS OF SA ENGINEERING PRODUCTS TO EUROPE Inform Export Councils and Industry Associations, UNIDO (meetings and seminars) Identify local suppliers Organised group stand at Midest subcontracting exhibition in Paris (Nov 2010 & 2011). Seminars on sub– contracting in SA held during the exhibition in both years. Organised Inward Buying Mission of French & Turkish firms to SA in March 2012 (From firms identified at Midest 2011) Organise National Pavilion at Midest 2012 Organise IBM in March Organise National Pavilion at Midest 2013 (SA Special Partner country/seminars on SA capabilities at event.

INWARD BUYING MISSION IN MARCH 2012 Worked with Foreign Office in Paris, UNIDO, Electrotechnical Export Council and the dti IDD Sector Desk for Metals. Funded under the EMIA Scheme. Costs covered for buyers (air ticket, accommodation & ground transport). Five buyers attended (2 x French and 3 x Turkish buyers). Programmes arranged by UNIDO and SAEEC. More than 50 appointments over 5 days. Each buyer accompanied to all appointments.

INWARD BUYING MISSION IN MARCH 2012 Objective of the Mission: Show foreign buyers S A firms capabilities in subcontracting. Factory visits. Results: Visiting buyers expressed satisfaction with 90% of meetings attended. The foreign firms are preparing NDAs and RFQs. Have also requested names of other potential subcontractors for other types of components etc. Dti will be organising further IBM in March 2013, following National Pavilion at Midest 2012.

Contact Details EUROPE REGION: Gordon Gleimius Luke Govender

HOW TO CONTACT the dti Customer Contact Centre Website

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