Wisconsin's Promotion Investment In Action Across Our Nation Throughout Our State In Our Local Communities.

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Presentation transcript:

Wisconsin's Promotion Investment In Action Across Our Nation Throughout Our State In Our Local Communities

WMMB Overview Board of 25 Wisconsin dairy farmers Elected by fellow dairy farmers for 3 year terms Mission: Grow demand for the milk and dairy products made in Wisconsin Enhance the image of our dairy industry

Wisconsin's Promotion Investment In Action… WMMB works with retail grocery store chains in every major U.S. market Across the country

Chef Education Programs Wisconsin's Promotion Investment In Action… Tours & Seminars In-Store Promotions Educating Foodservice, Food Distributors and Retail Food representatives throughout the country Last year more than 650 retailers, chefs, distributors and food writers toured Wisconsin dairy farms and cheese manufacturers.

Wisconsin's Promotion Investment In Action… Wisconsin Dairy News stories air weekly during news broadcasts; six half-hour Americas Dairyland episodes air annually Viewed by more than 8 million households in Wisconsin and the upper Midwest.

Wisconsin's Promotion Investment In Action… Supporting youth sports activities

Wisconsin Dairy Council School Outreach & Nutrition Education Encourage every Wisconsin student to drink milk with every school meal

Chocolate Milk Has Muscle Materials provided to 1,100 schools Impacting 385,000 students

Online Resources

Interactive Website Totals GrilledCheeseAcademy.com CheeseandBurger.com CheeseCupid.com EatWisconsinCheese.com Wisconsins Promotion Investment in Action 6.6 million visitors …and counting An average time on site of 3:44 minutes A total of 449,191 hours interacting with Wisconsin Cheese or 18,712 days or 51.3 years

WMMB's Dairy Impact Initiative America's Dairyland Is YOUR Land

DAIRY IMPACT Goal Showcase the vital, vibrant role that everyone in our dairy industry plays in Wisconsin's economic future

DairyDoingMore.org

YouTube Channel – Dairy Impact Wisconsin Over 235,000 viewers

WMMB at a Glance

Wisconsin's Promotion Investment In Action Across Our Nation Throughout Our State In Our Local Communities