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Starter Activity Complete the worksheet provided by your teacher!

Topic 1.2: Understanding Customer Needs Unit 1: Introduction to Small Business

Learning Objectives To understand the following key terms (AO1): Secondary Research Qualitative Data Quantitative Data To apply how businesses use a variety of secondary research methods. (AO2) To evaluate the uses of market research methods for businesses. (AO3) What are we learning today? By the end of the lesson you should be able...

Secondary Research Secondary Research: The process of gathering secondary data, which is information that has already been gathered. Sales Records Government Statistics News Articles Reports

Types of Data Qualitative Data: Information about opinions, judgements and attitudes. Quantitative Data: Data that can be expressed as numbers and can be statistically analysed.

Interpreting Data

Activity Complete the worksheet provided by your teacher!

Plenary Quantitative/ Qualitative/ Primary/ Secondary? Questionnaire Interview Experiment Focus Group Observation Report Government Statistics Sales Figures