What we give to search engines What most search engines see away come contrastive customize for fs14 how optimizing our relevance (3) should simple some ss14 techniques view (2) what when with you Author: victor poznanski Title: conf relevancy sharepoint Date: Type: ppt Authority: 6 Anchor: SPC presentation …

Where is my talk for the SharePoint conference? Are SharePoint Conferences always held at the same place? I wonder if there are any presentations from previous conferences Different people have different intents Query Rules help you handle intents There is rarely a single right answer SharePoint Conference

Query management tools Relevance management tools Customization Query management tools Relevance management tools

For all queries: Authorities: Level 1: Ranking model : {incorporate user ratings} Query : BT network quarterly report Search Web Part Query Processing Engine Document Collection Thesaurus : BT British Telecom Best bets: BT Network …/BTN.htm (WORDS BT, British Telecom) AND (WORDS network, networks, networked) AND (WORDS quarterly, quarterlies) AND (WORDS report, reports, reported) Mixed Results for: BT Network best bet BT network quarterly report BT network ContentType=reports Dynamic Reordering Rules: Quarterly Report {prefer docs from Query Rule: {Terms} Quarterly Report {Terms} ContentType=reports

Identify the problem queries Diagnose the problems Try to fixDeploy

AuthoritiesIdentify important data hubs Result Source Scope or federate your searches

Query Rules: Reformulate the query Dynamic Reranking Rules: Reorder the Results Custom Ranking Model: Build relevance from ground zero Tuning Tool: Incrementally improve existing ranking model Control Simplicity

Sites that are important Sites with low intrinsic relevance Takes ~24hrs to propagate

Setting an authority affects all sites connected through hyperlinks Sites are weighted by distance to the authority

1 1 0

1 - 0 Non-authorities do not affect connected sites

Results from that source User aims a query at a source Protocol/ Location Query Transformation (scope restriction)

Users original query Restrict to this site

GlaxoSmithKline bring results from the CRM vertical for this customer Benefits bring results from the HR vertical

Query Condition Action

C URATED (B EST B ET ) Show a promoted result R EFORMULATE THE U SER Q UERY Show a block of results Replace the core results with a different query

monthly report customer support customer support site: contenttype=MonthlyReport

Results from that source + Best Bets + Result Blocks User aims a query at a source

Search Box Results web part Nav Entry (all are verticals) Query Rules Item Templates Refiners Sort Menu Result source for this site

The query template

This will ensure the freshest reports will come back, but there is no ranking If the primary sort key is not rank, you cannot add dynamic ordering rules

Title=XBOX Monthly report Type=ppt Activity=2M clicks Author=Ian Rankem Rating = 5 Title=XBOX Monthly report Type=ppt Activity=2M clicks Author=Ian Rankem Rating = 5 ω rating Transform (normalization)

Mon 3:45pm - SPC202 - Search Architecture in SharePoint 2013 Speakers: Thomas Molbach, Rune Zakariassen Tue 9:00am - SPC063 - Customizing Search Experiences in SharePoint 2013 Speaker: Kerem Yuceturk Tue 10:30am - SPC044 - Crawl and Index all Enterprise Content with SharePoint 2013 Search - Speaker: Vaidy Raghavan Tue 10:30am - SPC125 - Hybrid and Search in the Cloud Speaker: Brad Stevenson Wed 9:00am - SPC143 - Making Great Search Based Applications with Query Rules in SharePoint Speaker: Pedro DeRose Tue 5:00pm - SPC203 - Search Content Enrichment and Extensibility in SharePoint 2013 Speakers: Runar Olsen, Kathrine Hammervold

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