Sound Waves Tim Healy Marketing & Creative Services Director The pros and cons of creating online research panels for transit

Why use a research panel? Pros: They are flexible You can collect survey results quickly and cheaply They show your agency is listening Cons: Building and maintaining a panel can be costly Not necessarily quantitative results Can attract panel members with agendas An online research panel is a community of pre-screened respondents who have expressed a willingness to undertake ongoing market research. There are 2,170 SoundWaves members that have filled out the rider profile survey (out of around 2,800 total SoundWaves members).The panel includes large groups representing nearly all bus routes and rail.

Panel web site: Soundwavespanel.org Rider attitudes. Customer satisfaction. Message development Awareness of transit issues Input on planning Evaluation of agency actions STSW Social Media Survey SoundWaves Mobile Survey 2013 STSW Bus Rider Survey STSW Sounder Mudslide Survey STSW Interactive PDF Testing STSW Line Map Survey RIDE Survey ST 580 Survey Service Closure Alternatives Security & Police Survey Environmental Survey Step Up Campaign