Trade Promotion Instruments Lynn Shaw ChamberLink International Trade Centre Manchester.

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Presentation transcript:

Trade Promotion Instruments Lynn Shaw ChamberLink International Trade Centre Manchester

Programme Objectives for the session Overview of trade promotion Why do we undertake trade promotion Designing a service/programme Examples of trade promotion services and programmes

OBJECTIVES What do you want to achieve from this session?

OBJECTIVES Define what we mean by trade promotion Review objectives for organisation and customers Design a framework for developing new services/programmes Get new ideas!

TRADE PROMOTION What do we mean by trade promotion? Working in 2 groups list the activities you would consider as trade promotion instruments

Why do we undertake trade promotion? What are our objectives as an organisation? What are our customers objectives?

Design a Framework (1) Set out objectives for the organisation Identify the target customers Identify benefits for customers ( to meet their objectives) Identify potential partners

Design a Framework (2) Review budget Draft outline programme/service Review promotion Test product/service with small group Obtain feedback from customers, delivery staff and partners

Design a Framework (3) Refine service/programme Produce final budget Launch service/programme Monitor performance against objectives and budget Refine/monitor

Group Exercise Group 1 – design a programme to assist companies to target Japan Group 2 – design a programme to assist companies in the Creative Industries sector to become exporters

Group Exercise Feedback from each Group Outline objectives set Describe the programme, partners, costs

Case Study – New Exporters Objectives To identify new potential exporters To raise their awareness of the benefits of exporting To get them to join the development programme Methods Identified target companies Free new exporters workshop Company case studies Advisers to follow- up

Examples UK Trade & Investment OCCI - The Osaka Chamber of Commerce and Industry – OCCI - The Osaka Chamber of Commerce and Industry – International Trade - Export Club and Events International Trade - Export Club and Events

Examples ame.asp?PK_Link= ame.asp?PK_Link=55888 Sheffield Chamber of Commerce and Industry – Representation Sheffield Chamber of Commerce and Industry – Representation Liverpool Chamber Commerce and Industry Liverpool Chamber Commerce and Industry The London Chamber of Commerce and Industry The London Chamber of Commerce and Industry

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