Attention As A Result Of Its Unmatched Scale, Millennials Are More Likely To Watch Their Favorite Programs On Cable or Broadcast Than Any Other Platform.

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Attention As A Result Of Its Unmatched Scale, Millennials Are More Likely To Watch Their Favorite Programs On Cable or Broadcast Than Any Other Platform The 44% is most likely even higher for ad-supported TV as it doesn’t take into account the Cable and Broadcast programming being watched on Hulu and other ad-supported streaming apps On Ad-Supported Cable/Broadcast On Netflix On Amazon Prime On Hulu Streaming / On-Demand App / Provider (other than Netflix, Hulu & Amazon) Other Source: VAB / Research Now “Program Engagement” Survey, April 2018. Q11: Where do you watch the majority of your favorite TV programs? Check any that apply. Total Respondents=1,001. 18