Director, Value Chain Products The Value of the Value Chain Products Michael Pearson Director, SCM Practice Optimum Solutions Gerald O’Sullivan Director, Value Chain Products Oracle >> © 2007 Optimum Solutions Group, LLC

Agenda Value Chain Products – Oracle Messaging Introduction Value Chain Products – Oracle Messaging What Makes Up the Value Chain and the Value They Provide New Products Advanced Planning Control Center Service Parts Planning Existing Products Question and Answers Next Steps >> © 2007 Optimum Solutions Group, LLC

Corporate Snapshot Corporate Snapshot SERVICE OFFERINGS Business Process / Knowledge Transfer Approach Centers of Excellence: Oracle, PeopleSoft, JDE, Siebel, Demantra SCM, Value Chain Planning, CRM, HCM, Financials, EPM, Portal, Business Intelligence Industry leading Optimum MethodSM Toolkit and ExcelerateSM Methodology Rapid Solutions LifelineSM Production Support Optimum Solutions is a full-service consulting firm, specializing in enterprise system implementation and integration solutions. San Francisco Corporate Headquarters Los Angeles Denver Chicago Eastern Region Headquarters Washington D.C. Dallas Atlanta >> © 2007 Optimum Solutions Group, LLC

Optimum | Oracle Leading Oracle Partner Oracle and PeopleSoft have long recognized Optimum’s industry domain expertise and leadership position in target markets, viewing Optimum practitioners as trusted business advisors and industry thought leaders. PeopleSoft Enterprise We have significant experience with the newest releases of PeopleSoft Enterprise including working with v8.9 since late 2004 and continuing through our numerous implementations to date – a claim few can make. Optimum has conducted numerous national workshops on v8.9 functionality both on behalf of our existing clients and co-sponsored with Oracle Corporation. Oracle E-Business Optimum has consultants experienced with the Oracle 11i E-Business Suite applications since the introduction of release 9.3. We have seen the product evolve and mature from an initial release of core functionality to today’s robust ERP solution. As a result, we know how to maximize the benefits of Oracle and deliver exceptional added value to the enterprise. >> © 2007 Optimum Solutions Group, LLC

The Value Chain Products EBS Planning Products Service Parts Planning Strategic Network Optimization Demantra Demand Management Demantra Predictive Trade Planning Demand Signal Repository Manufacturing Operations Center Advanced Supply Chain Planning Inventory Optimization Global Order Promising Collaborative Planning Advanced Planning Command Center JDE Planning Products Production Scheduling PDP Collaborative Web Client Advanced Planning Agent Order Promising Siebel and Trade Management EBS Trade Management Siebel Trade Management Siebel Deductions Siebel Consumer Goods Dynamic Catalog Siebel Inventory and Order Management Siebel Consumer Goods Quote and Order Capture Siebel Sales Volume Planning Siebel Trade Promotions Siebel Consumer Goods Sales Handheld Siebel Van Sales/Delivery Siebel Distribution CRM Base Siebel CG Customer OM Admin Server >> © 2007 Optimum Solutions Group, LLC

Advanced Planning Command Center Oracle® Advanced Planning Command Center provides decision makers with a comprehensive solution that delivers powerful analysis of operational, tactical, and strategic supply chain plans, robust scenario modeling and management, and automated business process execution capabilities. Make Supply Chain Decisions Based on Real-time Business Insight Business Scenario Planning for Key Decision Makers Seamlessly Move Between Analytics and Planning Leverage Process Automation to Structure Execution of Your Scenarios >> © 2007 Optimum Solutions Group, LLC

Service Parts Planning Oracle® Service Parts Planning, a key component of Oracle's comprehensive Service Management Solution, can transform your after sales service and support operations from a cost center to a key profit center and a source of strategic advantage. Forecast, Replenish, and Redistribute your Service Parts More Accurately Forecast Your Service Parts Optimize the replenishment and redistribution of parts across the extended service network >> © 2007 Optimum Solutions Group, LLC

Demand Management Efficient and simple forecast management Consolidated view History Statistical forecast Overrides Final forecast Approvals Forecast accuracy Detect problem items and locations >> © 2007 Optimum Solutions Group, LLC

Bayesian combined model Multiple causal factors Forecast Analytics Superior Bayesian-Markov Analytics Bayesian Estimator Historical data Bayesian combined model Multiple causal factors Forecast Estimator’s models Bayesian mix modeling 15 model library Auto-regressive moving average (ARMA) Regression integrated winters Logistic and logarithmic models Ridge regression, Markov chain regression Intermittent regression Unlimited causal factors Seasonality, weather, market indicators Base + price + multi-event lift decomposition Promotion effects Cross-product and cross-location effects Pre and post event Automatic outlier detection Trend long, short, dampening Missing data interpolation Shape modeling and auto-correction Regime change Fit and forecast validation >> © 2007 Optimum Solutions Group, LLC

Advanced Forecasting & Demand Modeling Net lift Baseline Past Future Past Future Gross lift DM AFDM Basic causal forecasting Shows the cumulative impact of multiple factors that impact demand Adds advanced statistical analysis Breaks down the impact in to baseline (including trend, season, and causals), direct lift, indirect lift (cannibalization and halo), pre-effect (event anticipation), and post-effect (pantry loading) >> © 2007 Optimum Solutions Group, LLC

Real Time Sales & Operational Planning Source: AMR Benchmark Analytix 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Complete order fill rate % Gross margin % Customer retention Laggard Industry norm Best-in-class Current % performance Performance metric © 2004 AberdeenGroup Demand Driven leaders typically have: 15% less inventory 17% stronger order fulfillment 35% shorter cash-to-cash cycle times S&OP leaders outperform their competitors: Improved order fill rates Increased gross margin Higher customer retention >> © 2007 Optimum Solutions Group, LLC

Real Time Sales & Operational Planning Start quickly, integrated with ERP Seeded data streams for data commonly used in the process Seeded performance metrics Seeded workflows Seeded templates for collaboration Seeded consensus planning worksheets Easily tailored to your business Configurable and extensible Collaborate at any level Complete out of the box support for a typical best practice sales and operations planning process Daily KPI updates based on sales from prior day Sales, Marketing and Operations with access to current information Alerts on all plan changes or gaps Manage customer accounts using point-of-sale data Detailed planning ensures S&OP plans get executed >> © 2007 Optimum Solutions Group, LLC

Predictive Trade Planning Many standards reports and drill- down worksheets Standard worksheets and reports are tailored to individual user needs Field-level security prevents unauthorized viewing Role-based delivery through dashboard >> © 2007 Optimum Solutions Group, LLC

Predictive Trade Planning – Volume Tracking Track volume based on shipments, POS, or syndicated data Daily and weekly Set alerts as required Leverage integration profiles for syndicated data Aggregate volume tracking At retailer level Cumulative current forecast versus plan Base and incremental lift decomposition Past—post event analytics Future—updated forecast based on current market Detailed volume tracking Forecast versus plan At retailer Territory Promotion group Base and incremental decomposition Tracking at retailer and territory levels >> © 2007 Optimum Solutions Group, LLC

Predictive Trade Planning – Post Event Analysis Compare planned versus actual results Color coding highlights better than expected or under performing results Lift decomposition to identifies components of lift including cannibalization Drill down to speed analysis Exception process can route analysis based on user defined rules >> © 2007 Optimum Solutions Group, LLC

Promotion Optimization Post-event evaluation Pre-event simulation Optimization Evaluate performance after the fact Provide directional guidance for future Plan future promotions Perform what-if analysis to design better promotions “Smart Advisor”: Determine the best promotions Key to widespread use of modeling Price Profit What-if scenarios • What we should do How we did last time >> © 2007 Optimum Solutions Group, LLC

Promotion Optimization Typical Demantra AFDM Baseline versus incremental volume Provides decomposition of incremental volume from advertising, promotions, or sales incentives Granular lift analytics Incremental volume lift coefficients maintained at lowest level Localized promotion analysis Allows shipments/replenishments to be adjusted by ship-to location Cross product and customer effects Determines cross-product cannibalization impact Adjusts forecasts for product and customer cannibalization Cross product cannibalization Pre and Post promotion effect Incremental Long term growth Competitive switching Baseline Baseline >> © 2007 Optimum Solutions Group, LLC

Questions & Answers Questions & Answers >> © 2007 Optimum Solutions Group, LLC

Contact Information “Quite simply, Optimum is the best ERP implementer in the marketplace.” — George Abatjoglou CFO, ChartOne, Inc. Michael Pearson Director, Supply Chain Management Practice 312.674.4700 ext 8051 Or 888-229-5707 ext 8051 Michael_Pearson@optimumsolutions.com >> © 2007 Optimum Solutions Group, LLC