Acceptability curve. Acceptability curve. In our PSA, the within-trial analysis of the mass media campaign in Burkina Faso had a less than 1% probability of being ‘highly attractive’ but an 93% probability of being ‘attractive’ as per the generic low-income country thresholds suggested by the World Bank in 1993, updated to 2015 USD. It had a >99% probability of being ‘highly cost-effective’ in Burkina Faso based on the WHO-CHOICE suggested threshold of the country’s GDP per capita. DALY, disability-adjusted life year; GDP, gross domestic product; ICER, incremental cost-effectiveness ratio; PSA, probabilistic sensitivity analysis. Frida Kasteng et al. BMJ Glob Health 2018;3:e000809 © Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2018. All rights reserved. No commercial use is permitted unless otherwise expressly granted.