NOOR SHAHARIAH BT SALEH ENGLISH AND COMMUNICATION DEPT FSTPI

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Presentation transcript:

NOOR SHAHARIAH BT SALEH ENGLISH AND COMMUNICATION DEPT FSTPI PROMOTIONAL TOOLS NOOR SHAHARIAH BT SALEH ENGLISH AND COMMUNICATION DEPT FSTPI

THE OBJECTIVES At the end of the lesson, you should be able to Identify various ways of promoting your products Discover the weaknesses and strength of the promotional tools Present suitable type of promotional products suits your company

Why should we advertise our product? To introduce the company To let the customers know more about the business To encourage the sales of the business To receive feedback from the customers

Types of tools to promote Flyers Brochures Banners Advertisement Posters Mascot Product ambassadors

Interesting promotional tools I) MASCOT- defined as a term for any person, animal, or object thought to bring luck (informally) 2) used as fictional, representative spokespeople for consumer products e.g clown for Mc Donald 3) can be used for merchandising

Task & activity Be in your company. Discuss and design a suitable mascot that suits your company. Identify the reasons why you choose that design and how the mascot benefits you Select a person to be the one who be the mascot. (30 minutes) Present it to the rest of the class.

PROMOTIONAL TOOLS-BROCHURE/POSTERS… Purpose- what message target audience what to include background/testimonies

LAYOUT- WRITING STYLE- Attractiveness Colours graphic/ illustrations short, necessary info use powerful words Correct use of language

HEADINGS COLOUR COMBINATIONS PAPER QUALITY font, different colours/bold print COLOUR COMBINATIONS be aware of colours PAPER QUALITY glossy paper may be found attractive

Task Discuss what to be included in your brochure or posters Prepare a brochure or poster suits your products Submit the brochure or posters for assessment (10%)