IEEE Multimedia and Multicast Standards Document No: GSC16-GRSC9-13 Source: IEEE Contact: Steve Mills GSC Session: GRSC-9 Agenda Item: 4.3 IEEE Multimedia and Multicast Standards Mark Epstein, Member, IEEE Standards Association Board of Governors

Highlight of Current Activities IEEE-SA has initiated 3 new mobile video and 3D video standards projects in 2011 IEEE P1907.1 Real-Time Mobile Video IEEE P3333 3D Video Human Factors IEEE P2200 High Quality Mobile Entertainment

Highlight of Current Activities IEEE P1907.1 Standard for Network-Adaptive Quality of Experience (QoE) Management Scheme for Real-Time Mobile Video Communications Scope: This Standard defines an End-to-End Quality of Experience (E2E QoE) Management Scheme for real-time video communication systems Purpose: To enable network operators, application developers, service/content providers, and end-users to develop, deploy and utilize collaborative services that employ real-time 2-way and multi-party video connectivity within any mobile browser, application, game, device, or service platform. 3

Highlight of Current Activities IEEE P3333 3D Video Human Factors Scope: This standard establishes methods of quality assessment of 3D displays, 3D contents, and 3D devices based on human factors such as photosensitive seizures, motion sickness, and visual fatigue. Purpose: The development of accurate quality assessment techniques will support the evolution of 3D display devices and signal processing engines for 3D displays. 4

Highlight of Current Activities IEEE P2200 High Quality Mobile Experience Scope: P2200 is an IEEE working group chartered to enable delivery of high quality content through the standardization of time-shifted caching to mobile devices Purpose: To improve user experience in the delivering of mobile content To relieve congestion on the wireless networks caused by streaming 5

Strategic Direction To leverage IEEE’s communications, networking and infrastructure expertise to: Address challenges posed by increasing multimedia distribution via cellular networks Define standard quality of assessment/experience for real-time and 3D video in emerging social media applications and traditional viewing platforms Leverage existing standards where possible (e.g., codecs, networking, etc.) as well as IEEE’s liaison relationships to drive to rapid completion (< 2 years) 6