Effective Recruiting: Lessons Learned from the New Masters Degree Program Tiankai Wang, PhD Associate Professor and MHIM Program Director Jackie Moczygemba, MBA, RHIA, CCS, FAHIMA Associate Professor and Chair Health Information Management Dept.

Background of MHIM at Texas State University Increasing market demand on middle-level HIM professionals First cohort in 2015 Online 36 hours Two tracks Accredited by CAHIIM (first in Texas)

Recruiting Strategies Effective Recruiting Recruiting Strategies Internal Recruiting External Recruiting Effective Recruiting

Recruiting Strategies Creating Visibility Committing on Prospective Applicants Customized replies Follow up by email with students with incomplete application Follow up by email with students with incomplete application

Internal Recruiting Current BS HIM students HIM Alumni Bobcat Days Internal email blast University Job Fair

Professional Association External Recruiting Sources Social Media Professional Association Email Blast External Recruiting Sources External session National Conferences

Other Methods (Noel-Levitz. 2012) Follow up by phone with students with incomplete application Search engine optimization Campus visits for admitted students Institutional aid awarded based on student financial need Open house and campus visit days Web pages designed to enhance international student interest Local television and radio advertising Local print advertising Bus, billboard, or other outdoor advertising

Best Practices in Graduate Recruitment Face-to-face meetings Phone/skype/zoom Follow up by emails Assistantships awarded

Recruitment Results

Effect of Internal recruitment

Summary Increasing enrollment Internal recruitment is effective