Marketing and Branding Modular - Multiple Use – consistent image Welcome New Employees
Marketing Comparison Marketing Public Corporation Return on investment - profit Products Corporate Partners, Networking Communications And Training Revenue - Sales Investments Marketing Non-Profit Agency Return of Investment - Outcomes Programs Networking, Corporate Partners, Shared Demographics Communications And Training Revenue – Fundraising, Donations, Earned Revenue Grants
Communications is a part of Marketing
Branding is how you wrap your message Communications Branding is how you wrap your message
Logo’s, Tag Lines, uniforms, songs
Corporations to universities, all promote their brand
Logo and Branding
Program INFO CARDS
Printing Cost Savings Georgia Correction Industries can save you up to 50% . The Correction Industries Pricing is in red compared to current vendors. 504.00 250.00 362.00 210.00
Simple Messages
Consistent color and Design for Give away Items
Legacy Link wins 5 awards at the Healthy Communities Summit
THE MARKETING CHALLENGE OF EXPANSION OF YOUR SERVICE AREA
Legacy Link Service Areas LONG-TERM CARE OMBUDSMAN OR Legacy Link Service Areas CCSP & SOURCE SCSEP LONG-TERM CARE OMBUDSMAN ORIGINAL 13 COUNTY REGION ORIGINAL 13 CO. REGION
OUR SENIOR EMPLOYMENT MARKETING DISPLAYS PROVIDE A CONSISTANT IMAGE ACROSS THE STATE AT JOB AND HEALTH FAIRS
Awareness of your Agency TWO MAIN Categories Awareness of your Agency Promotion of all your Programs Specific Marketing Goals Sign up 12 seniors for a Wellness Workshop
Three elements to identify AUDIENCE GOAL STRATEGY
Three elements to identify AUDIENCE GOAL STRATEGY
Target audience Community Current Clients Client’s Caregiver Physicians Home Health Agencies Local Companies Employees Other Non-Profits Churches Nursing Homes Assisted Living Homes
Three elements to identify AUDIENCE GOAL STRATEGY
What is the desired result goal What is the desired result Example To get the message out about open enrollment for Medicare
Three elements to identify AUDIENCE GOAL STRATEGY
Produce Flyers and Radio PSA’s Place ads in the Newspaper Strategy Produce Flyers and Radio PSA’s Place ads in the Newspaper Article in our Newsletter Outreach to all Counties Schedule the Mobile Classroom
A STRATEGIC PLAN Documents WHERE YOUR AGENCY IS NOW, SETS LONG TERM GOALS AND Develops a ACTION PLAN TO REACH THEM
Training Public Corporation Non- Profit Product Training Sales Training Skills Training Program Training Outreach Training Skills Training
Program Training Outreach Training Skills Training
Physicians Offices and the Case Managers in the Hospitals Program Training Outreach Training Skills Training INFORMATION PACKETS Physicians Offices and the Case Managers in the Hospitals
Program Training Outreach Training Skills Training
Shared Demographics Many Churches set up yearly health Screenings open to the public. Most that attend are over 55. I set up a table with our information.
Health and Wellness events promote all programs
MEDICARE OPEN ENROLLMENT Promotion Newspaper Ad Postcard Mailing Sign Outside the Walmart
Joint Marketing Efforts Megabus has provided transportation to Senior Day for the last 5 years Legacy Link brought over 100 Seniors to the Capitol .
PICTURE WITH GOVERNOR Nathan Deal
Your Building SIGNAGE can provide additional OUTREACH
our Facebook and website ARE Interactive with each other
Older adults and Technology use 1/3 of Internet users age 65 and older use social networking sites. 6 in 10 Seniors go online
Technology use divides into Two Groups The first group (which leans toward younger, more highly educated, or more affluent seniors) has relatively substantial technology assets, and also has a positive view toward the benefits of online platforms. The other (which tends to be older and less affluent, often with significant challenges with health or disability) is largely disconnected from the world of digital tools and services, both physically and psychologically.
our Newsletter Newspapers Need Business Color Available Save Production and Mail Costs