Social Media Hacks For Adult Upgrading Humber Institute of Technology and Advanced Learning Thomas Puthenmadhom Title Slide

Agenda Social media as a marketing tool for the Adult Upgrading audience Strategies to establish a social media presence Social media platforms for your audience Resources and supports needed to maintain a social media presence What are some of the anticipated risks and challenges? Section Start Slide

A Marketing Tool in Adult Upgrading Build a community and amplify your message Your audience is increasingly on social Valuable market research – Use it for listening Success in the sector Content Slide

How To Establish Your Presence Research and Plan Sign up! Strategize your content Add friends and followers – Advertising, Contests and Influencers Engage your audience Interesting and relevant content Time your content (social media calendar, Hootsuite, etc) Tags and Hashtags Comments, polls, groups and conversations Content Slide

Right Platform For Your Audience Facebook – more direct connection to audience Twitter – Engage your influencers LinkedIn – Target occupation, network with guest speakers/mentors MORE IMPORTANTLY – Go beyond mainstream social media Discussion Forums like Settlement.org, Canadavisa Messenger apps and services like Whatsapp, Viber, etc. Tact is essential! Separate profiles for yourself and organization Content Slide

Resources Required Social Media Manager Content creator & curator – In-house/Third-party Hootsuite – starting $10/month Advertising budget – Only if you’re looking to advertise Time – depends on scope of your efforts Content Slide

Risks and Challenges Risks and Challenges Solutions Branding Public conversation Legal Issues The “Wormhole” Security: Viruses and Spam Solutions Develop / Follow college and ministry guidelines Consult communications division at the college Consider confidentiality and consent Meetings and updates with social media manager Password management, Investigate URLs Content Slide

QUESTIONS? Content Slide

CONTACT INFORMATION thomas.puthenmadhom@humber.ca 416-675-6622 x 2602 Content Slide

THANK YOU. Sign Off Slide