Doorstep Arts Promotional Video By Becky Williamson

What is Doorstep Arts? Doorstep Arts is a Torbay-based, non-profit organisation who are working to promote the creative arts in their area. Their drama groups range from the ages of 4-25. They write their own stories and songs, explore original ideas through the drama process and play games. The groups that hold are safe, educational spaces for children and young people to experiment with what it means to be an artist. “At the heart of our work is a belief that every child and young person should have access to the arts, and that creative expression is a key life skill”.

Mind map

Storyboard

Mood board Teamwork creative

Target Audience There are two possible target audiences for my promotional video; parents of 4-14 year olds and 14-25 year olds. I know this because these are the ages that their theatre groups range from. It is important that my video will grab the attention of these audiences, because if it does they may possibly be interested in joining Doorstep in the future.

Research/competitors There aren’t really any ‘competitors’ for Doorstep, but there are similar kinds of groups around the Torbay area. These include; The Little Theatre, Torquay, Babbacombe Theatre, and The Pauline Quirk Academy. I don’t feel like these are competitors because they all do their own thing, but all of the groups revolve around the same idea.

Individual Roles I have assigned roles for my promotional video to make it easier for my group so that we know what each of us is doing. It is important to do this as it will prevent people within the group from getting confused about what they need to do, and it won’t slow production down. Director: Me Editor: Tarrin Producer: Tarrin Audio: Me

Production Schedule Tuesdays: 5-6pm (4-7 years), 6-7pm (7-11 years), 7:15-8:30pm (14-20 years) Wednesdays: 5-6pm (4-7 years), 6-7pm (7-11 years), 7:15-8:30pm (11-14 years) Doorstep Youth Theatre- Mondays: 7-9pm (14-25 years) Sundays: 11-5pm for ALL AGES

Budget I don’t have a budget for my video as I am borrowing the equipment from college, however I have done some research and found of prices to hire the things I need: Camera: £50 a day Tripod: £8.50 plus VAT Boom Mic: £30 a day SD Card: 16 GB £10.99 (to buy) Deadcat: £16.99 (to buy)

Legal and Ethical Considerations Legal and ethical: As I am filming in a public space, I need to make sure that I have everyone’s permission to film. Must avoid copyright: any music that I use for my video must be publically owned so I don’t get sued. Health and Safety: When I get to my location I will carry out a risk assessment to ensure that everyone filming and involved is as safe as possible. Ethical: My group have made our own permission forms for the group members that we intend to film. We had to do this as some of them are under the age of 18, but it was important to get everyone’s permission, no matter their age so that we could go ahead and film.

Technical Considerations Location: Outside the Palace Theatre On the stage The makeup department The costume department Backstage Music: Any music that I use in my video will have to be publically owned/ non-copyright tracks so that I do not get sued my the owner Equipment List: Canon 60D SD Card Tripod Mac Adobe Premier Boom Mic Deadcat Props: Any Props that I use will be owned by the company, as I do not need to take any of my own.