Chapter Goal Setting and Planning 2018 CCL Minnesota Conference

Chapter Goal Setting and Planning SWOT Analysis Why Set Goals? SMART Goal Setting State Goals Develop Chapter Goals and Plans Present Chapter Goal Setting and Planning SWOT to help identify which goals/levers to focus on in your goal setting and planning

SWOT Analysis Strengths Weaknesses Opportunities Threats Give them 5 minutes to complete the SWOT analysis for their chapter

Why Set Goals? Focus Direction Motivation Coordination Benchmarking - Focus: what are we going to do? Direction: how are we going to do it? Motivation: how do I know I’m successful? Helps overcome procrastination. climate change is overwhelming, our goal literally takes an act of Congress. Transforms insurmountable mountains into walkable hills Coordination: to ensure all your bases are covered Benchmark: think about how well we document lobby days. What if we didn’t realize we now have 20 good meetings to 1 bad now vs. 3 to 1 just a few years ago? What are the challenges in setting goals? How do we overcome those?

SMART Goals Specific Measurable Achievable Relevant Time-Based Vision – to pass carbon fee and dividend by building political will. That is our dream. But a dream without a goal is just a wish. Goal setting has tremendous motivational power as well. Christie Manning story. Give a story about fundraising. If the goal is $100, how much will people give? What is the goal is $10,000? Specific – what do you want to do? Measurable – how will you know when the goal is achieved? Achievable – is it possible to attain the goal? Relevant – does it apply to the overall objective? 5 levers of political will Time-Based – does your goal have a specific start and end date? Role of group leader – let members set their own goals, hold them accountable to them at monthly meetings

State Goals Lever 2017 2018 Endorsements 20 36 Lobbying 1,154 ? Media 138 Outreach 117 Field Reports 1,409 3,269 State Goals - Lobbying includes meetings with members of Congress and their staff, constituent letters (1,115 constituent letters), town halls, and dropping off materials - Media includes LTEs, Op-eds, articles, radio interviews, and editorial board meetings Endorsements not calculated in field reports number Walk through how to file a field report Hand it over to Paul to talk about constituent letters

Chapter Goal Setting and Planning Consider what you learned about your chapter from the SWOT analysis Think about what would be most effective in moving your member of Congress Set a SMART annual goal first and then quarterly goals for your group Make a plan on how you will achieve these goals Fill out your chapter’s annual goal on the flip chart Each group presents for one minute. One thing that worked well for your group last year and one thing you will do to hit one of your goals this year. Chapter Goal Setting and Planning Break into districts and sit with your members from your chapter – 30 min.

Closing March for science Earth Day Paul’s items If you are a group leader in CD1-6 and you don’t have a regularly scheduled call with me, check in with me before you go Recognition to liaisons, group leaders, and regional coordinators