Sawaya Segalas & Co., LLC Preliminary Introductory Materials February 2011 Sawaya Segalas & Co., LLC Preliminary Introductory Materials IRI InfoScan (TOTAL US CONV data ending Oct 02,2016)
Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA Strictly Confidential Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA Total Bottled Water Unsweetened Sparkling Water (includes Flavored & Unflavored) Premium Bottled Water (includes Still & Sparkling) Source: IRI Infoscan, Total US CONV , Data Ending Oct 02,2016
Bottled Water Category Retail Unit* Sales (MM) & % Chg YA Strictly Confidential Bottled Water Category Retail Unit* Sales (MM) & % Chg YA Total Bottled Water Unsweetened Sparkling Water (includes Flavored & Unflavored) Premium Bottled Water (includes Still & Sparkling) Source: IRI Infoscan, Total US CONV , Data Ending Oct 02,2016 *Units = Actual packages scanned
Strictly Confidential Unsweetened Sparkling Water Category Retail Dollar Sales ($MM) & % Chg YA Unsweetened Sparkling Water (includes Flavored & Unflavored) Flavored Sparkling Water Unflavored Sparkling Water Source: IRI Infoscan, Total US CONV , Data Ending Oct 02,2016
Strictly Confidential Unsweetened Sparkling Water Category Retail Unit* Sales (MM) & % Chg YA Unsweetened Sparkling Water (includes Flavored & Unflavored) Flavored Sparkling Water Unflavored Sparkling Water Source: IRI Infoscan, Total US CONV , Data Ending Oct 02,2016 *Units = Actual packages scanned
*Units = Actual packages scanned Strictly Confidential Voss v. Premium Peers Dollar & Unit* Sales % Chg YA % Dollar Growth Latest 52 Week Premium Bottled Cat Please include all brands included within the slide % Unit Growth 90.0% 36.0% 25.0% 22.9% 25.1% 17.9% 9.5% 4.9% (18.4%) (41.2%) Source: IRI Infoscan, Total US CONV , Data Ending Oct 02,2016 *Units = Actual packages scanned
*Units = Actual packages scanned Strictly Confidential Voss v. Premium Peers Dollar & Unit* Sales % Chg YA % Dollar Growth Latest 12 Week Premium Bottled Cat Please include all brands included within the slide % Unit Growth 64.7% 38.0% 39.0% 23.1% 18.5% 12.6% 7.2% 4.5% (10.5%) (33.7%) Source: IRI Infoscan, Total US CONV , Data Ending Oct 02,2016 *Units = Actual packages scanned
Voss Dollar Sales ($MM) Trends Strictly Confidential Voss Dollar Sales ($MM) Trends Dollar Sales – Moving Annual Total by Month NOTE:we have only 16 rolling 52 weeks Source: IRI Infoscan, Total US CONV, Data Ending Oct 02,2016
Voss Unit* Sales (MM) Trends Strictly Confidential Voss Unit* Sales (MM) Trends Unit Sales - Moving Annual Total by Month NOTE: we have only 16 rolling 52 weeks Source: IRI Infoscan, Total US CONV, Data Ending Oct 02,2016 *Units = Actual packages scanned
Voss Dollars & % Chg YA by Region (L-12 & L-52, CONV) Strictly Confidential Voss Dollars & % Chg YA by Region (L-12 & L-52, CONV) Latest 12 Weeks Latest 52 Weeks Values are in Millions Dollar Sales Dollar Sales % Chg YA Source: IRI Infoscan, Data Ending Oct 02,2016
Voss ACV Weighted Distribution (%) by Region (L-4, CONV) Strictly Confidential Voss ACV Weighted Distribution (%) by Region (L-4, CONV) Source: IRI Infoscan, Total US CONV , Data Ending Oct 02,2016
Voss PDI & Dollar Share by Region (L-4, CONV) Strictly Confidential Voss PDI & Dollar Share by Region (L-4, CONV) West Plains Great Lakes Northeast TTL Premium: 85.9 Unsweetened Sparkling: 91.3 TTL Voss: 56.4 Voss Share of Premium: 1.6% TTL Premium: 106.5 Unsweetened Sparkling: 49.5 TTL Voss: 147.0 Voss Share of Premium: 3.5% TTL Premium: 78.4 Unsweetened Sparkling: 27.8 TTL Voss: 146.8 Voss Share of Premium: 4.7% TTL Premium: 67.9 Unsweetened Sparkling: 336.6 TTL Voss: 105.6 Voss Share of Premium: 4.0% California South Central Southeast Mid South TTL Premium: 135.4 Unsweetened Sparkling: 89.4 TTL Voss: 94.4 Voss Share of Premium: 1.9% TTL Premium: 106.5 Unsweetened Sparkling: 31.2 TTL Voss: 28.5 Voss Share of Premium: 0.8% TTL Premium: 143.2 Unsweetened Sparkling: 47.6 TTL Voss: 50.0 Voss Share of Premium: 1.0% TTL Premium: 85.1 Unsweetened Sparkling: 31.9 TTL Voss: 149.0 Voss Share of Premium: 4.1% Note- Voss share of premium (it's does not seems accurate as we are picking Voss at Total Bottled level and considering Category as Premium Bottled to calculate share) PDI = (Volume Sales in a Geography / Population of the Geography) (Volume Sales in Total US / Total US Population) Source: IRI Infoscan, Data Ending Oct 02,2016 Copyright © Information Resources, Inc., 2006. Confidential and proprietary
Premium Water v. Voss: Base Sales Diagnostics (L-52, CONV) Strictly Confidential Premium Water v. Voss: Base Sales Diagnostics (L-52, CONV) Total PREMIUM Dollar Sales Base $ Sales Avg. Wkly Items Per Store Base Price Per Vol Avg Weekly ACV Wtd Distribution 52 Weeks: 12 Weeks: 99.7 +0.3 4 Weeks: 99.8 +0.4 $1,124.9M 6.8% +$71.8M 7.1% +$71.2M 9.7 $1,074.8M +0.1 +$0.02 $1.27 99.3 +0.3 Total VOSS Dollar Sales Base $ Sales Avg. Wkly Items Per Store Base Price Per Vol Avg Weekly ACV Wtd Distribution 52 Weeks: 12 Weeks: 23.4 +3.1 4 Weeks: 23.8 +3.6 $28.5M 24.6% +$5.6M 22.2% +$4.9M 1.7 $26.8M +0.2 +$0.04 $1.93 22.7 +5.3 Use Voss Custom Volume for Pricing Add in L 52/12/4 for Avg Weekly ACV Wtg Dist 99.5 +0.2 99.6 +0.2 13 Source: IRI Infoscan, Total US CONV Data Ending Oct 02,2016
Premium Water v. Voss: Incremental Sales Diagnostics (L-52, CONV) Strictly Confidential Premium Water v. Voss: Incremental Sales Diagnostics (L-52, CONV) Total PREMIUM Dollar Sales Incr $ Sales Weeks of Support %Lift Chg YA Feat Only Disp Only Feat & Disp TPR Only $1,124.9M$1,124.9M 6.8% +$71.8M 1.2% +$0.6M $50.1M 28 (-0.4) 21.4 (-3.5) $1.22 +$0.02 13.7 12.1 (-2.9) +7.1 18.5 (-1.6) 41.7 (-5.2) Promo Price Per Vol Lifts Total VOSS Dollar Sales Incr $ Sales Weeks of Support %Lift Chg YA Feat Only Disp Only Feat & Disp TPR Only $28.5M 24.6% +$5.6M 81.5% +$0.8M $1.7M 2 +1.0 67.6 +1.1 $1.92 +$0.08 72.5 48.2 +6.3 +20.6 52.0 78.9 (-1.8) Promo Price Per Vol Lifts Use Voss Custom Volume for Pricing Add in L 52/12/4 for Avg Weekly ACV Wtg Dist 14 Source: IRI Infoscan, Total US CONV , Data Ending Oct 02,2016
Voss Dollar Sales per Point of Distribution (L-12, CONV) Strictly Confidential Voss Dollar Sales per Point of Distribution (L-12, CONV) Dollar Sales per Point of Distribution* = Plastic/PET SKU = Glass SKU $266,940 $165,651 * Dollar Sales of Total Voss Still (or Sparkling) SKUs/ ACV Weighted Distribution of Total Voss Still (or Sparkling) SKUs Dollar values in thousands 15 Source: IRI Infoscan, Total US CONV Data Ending Oct 02,2016
Voss Average Price per Unit (CONV) Strictly Confidential Voss Average Price per Unit (CONV) = Plastic/PET SKU Still Water SKUs Sparkling Water SKUs = Glass SKU L-52 L-24 L-12 L-4 Source: IRI Infoscan, Total US MULO+C Data Ending Oct 02,2016
Voss Commands a Highly Attractive Ultra-Premium Retail Price Point Strictly Confidential Voss Commands a Highly Attractive Ultra-Premium Retail Price Point L-52 Total U.S. Water Average Price per Volume (500ml) (1) = Voss Premium Index 193 160 141 119 138 161 134 117 (1) One unit of volume represents 16.907 Oz. Source: IRI Infoscan, Total US CONV Data Ending Oct 02,2016
Total Bottled Water Category Strictly Confidential Premium Water Volume¹ Price Landscape (L-52, CONV) % CHG YA Total Bottled Water Category Voss Evian Perrier Fiji San Pellegrino San Benedetto Glacceau Smart Water Resource Icelandic Glacial Avg. Price/Vol $0.02 $0.03 $0.01 $0.05 -$0.01 -$0.48 -$0.03 $0.04 Promo Price/Vol $0.08 -$0.05 $0.06 $0.00 (1) One unit of volume represents 16.907 Oz. Source: IRI Infoscan, Total US CONV Data Ending Oct 02,2016
Premium Bottled Water Category Strictly Confidential Premium Water Volume¹ Price Landscape (L-12, CONV) CHG vs YA Premium Bottled Water Category Voss Evian Perrier Fiji San Pellegrino San Benedetto Glacceau Smart Water Resource Icelandic Glacial Avg. Price/Vol $0.02 $0.07 -$0.01 $0.01 $0.08 -$1.99 $0.11 Promo Price/Vol $0.04 $0.19 -$0.15 $0.05 $0.14 -$0.04 $0.00 -$0.02 -$0.06 (1) One unit of volume represents 16.907 Oz. 19 Source: IRI Infoscan, Total US CONV Data Ending Oct 02,2016
Volume by Price Threshold: Premium Brands (L-52, CONV) Strictly Confidential Volume by Price Threshold: Premium Brands (L-52, CONV) $1.17/500ml or $8.85/128oz* *Mean price point among all Premium Brands listed Values are in Millions, Volume Equivalency = 500ml 20 Source: IRI Infoscan, Total US CONV , Data Ending Oct 02,2016
FLAVORED SPARKLING WATER
Flavored Sparkling Water Strictly Confidential Brands vs. Flavored Sparkling Water Dollar & Unit* Sales % Chg YA % Dollar Growth Latest 52 Week Please include all brands included within the slide Flavored Sparkling Water % Unit Growth 396.7% 233.2% 8.0% 3.7% (3.4%) (7.8%) (49.3%) (84.7%) (80.1%) 0.0% Source: IRI Infoscan, Total US CONV , Data Ending Oct 02,2016 *Units = Actual packages scanned
*Units = Actual packages scanned Strictly Confidential Brands vs. Flavored Sparkling Water Dollar & Unit* Sales % Chg YA % Dollar Growth Latest 12 Week Please include all brands included within the slide % Unit Growth 636.3% 145.1% 11.8% 5.4% (3.4%) (75.0%) (82.0%) (100.0%) 0.0% Source: IRI Infoscan, Total US CONV , Data Ending Oct 02,,2016 *Units = Actual packages scanned
Total Flavored Sparkling Water Strictly Confidential Flavored Sparkling Water Volume¹ Price Landscape (L-52, CONV) CHG vs YA Total Flavored Sparkling Water Polar La Croix Dasani Perrier. Poland Spring Nestle Pure Life Voss Water Schweppes Something Natural Hint Fizz Seagrams Jones Ayalas Avg. Price/Vol $0.03 $0.04 -$0.01 $0.00 $0.18 $2.87 $0.01 -$1.14 Promo Price/Vol $0.11 -$0.02 $0.10 $1.78 $0.05 $0.84 $2.92 -$3.01 -$0.70 (1) One unit of volume represents 16.907 Oz. Source: IRI Infoscan, Total US CONV Data Ending Oct 02,2016
Total Flavored Sparkling Water Strictly Confidential Flavored Sparkling Water Volume¹ Price Landscape (L-12, CONV) CHG vs YA Total Flavored Sparkling Water Polar La Croix Dasani Perrier. Poland Spring Nestle Pure Life Voss Water Schweppes Something Natural Hint Fizz Seagrams Jones Ayalas Avg. Price/Vol $0.08 $0.04 $0.07 $0.06 $0.61 $0.00 $2.90 $0.02 -$1.47 -$0.14 Promo Price/Vol $0.36 -$0.03 $0.35 -$0.60 $0.11 $0.40 $2.98 $0.05 -$0.66 (1) One unit of volume represents 16.907 Oz. 25 Source: IRI Infoscan, Total US CONV Data Ending Oct 02,2016
Volume by Price Threshold: Premium Brands (L-52, CONV) Strictly Confidential Volume by Price Threshold: Premium Brands (L-52, CONV) $1.17/500ml or $8.85/128oz* *Mean price point among all Premium Brands listed Values are in Millions, Volume Equivalency = 500ml 26 Source: IRI Infoscan, Total US CONV , Data Ending Oct 02,2016
APPENDIX: DATA DETAIL
Voss Retail Dollar Sales by SKU (CONV) Strictly Confidential Voss Retail Dollar Sales by SKU (CONV) Dollar Sales of Voss by SKU (% Growth vs. YAG Period) DOLLAR Still - Plastic Size Count UPC Code L -52 L -24 L -12 L -4 VOSS STILL - Plastic 330ml 1 8243040009 $218,319 9.4% $105,126 2.4% $51,716 28.2% $14,530 5.6% 500ml 8243040010 $14,324,947 8.3% $7,569,459 -3.6% $3,762,097 -3.9% $1,135,925 0.5% 850ml 8243040011 $10,439,554 29.5% $5,555,793 2.5% $2,652,296 -0.2% $779,999 -2.8% 12 8243020031 $48 115.1% $26 18.5% $0 0.0% 24 8243020010 $55 -4.7% -100.0% 6 8243020025 $27,133 119.6% $15,640 32.9% $5,880 9.1% $970 -14.8% Still - Glass VOSS STILL - Glass 375ml 8243061173 $574,986 12.9% $315,309 $138,124 $36,033 1.9% 4 8243020028 $30 -90.5% -58.1% 8243018253 800ml 8243061174 $627,909 39.5% $384,113 45.3% $197,635 29.0% $61,214 37.2% 2 8243050018 8243061130 $6,521 $6,471 $3,194 Voss Still Total $26,219,501 16.8% $13,951,968 0.1% $6,810,973 -1.5% $2,028,701 Sparkling VOSS SPARKLING - Glass 8243061175 $650,891 136.1% $427,594 181.9% $225,660 236.2% $78,274 350.5% 8243050005 $15 $3 8243061176 $223,407 106.4% $143,145 92.2% $76,734 104.1% $28,510 96.0% 8243050019 Voss Sparkling Total $874,313 478.2% $570,741 727.0% $302,394 914.9% $106,784 1020.8% Total Voss $27,093,815 24.6% $14,522,709 12.0% $7,113,366 12.5% $2,135,485 15.9% 8243018254 does have any sales in QS3 . Also 8243020010 , 0071529801 and 8243061130 upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine Source: IRI Infoscan, Total US CONV Data Ending Oct 02,2016
Voss Retail Volume Sales by SKU (CONV) Strictly Confidential Voss Retail Volume Sales by SKU (CONV) Volume Sales of Voss by SKU (% Growth vs. YAG Period) Volume Still - Plastic Size Count UPC Code L -52 L -24 L -12 L -4 VOSS STILL - Plastic 330ml 1 8243040009 78476 -6.6% 36070 -16.5% 18332 7.8% 5125 -8.8% 500ml 8243040010 7826589 10.3% 4170109 -1.9% 2081562 -2.4% 627794 3.6% 850ml 8243040011 5859757 28.3% 3121293 2.2% 1494145 0.4% 443154 -3.4% 12 8243020031 21 95.9% 11 -0.7% 0.0% 24 8243020010 696 -100.0% 6 8243020025 18434 129.6% 10764 39.9% 4102 14.8% 702 -7.0% Still - Glass VOSS STILL - Glass 375ml 8243061173 167012 9.1% 92182 11.7% 40137 -3.9% 10586 3.5% 4 8243020028 16 -95.8% -81.4% 8243018253 800ml 8243061174 275748 29.9% 166757 35.4% 85469 21.3% 26792 35.5% 2 8243050018 8243061130 3355 3112 1536 Voss Still Total 14248538 17.4% 7611078 0.5% 3729403 -0.8% 1114872 1.2% Sparkling VOSS SPARKLING - Glass 8243061175 218139 163.7% 150170 232.3% 79988 294.6% 26129 399.3% 8243050005 3 8243061176 95588 93.6% 60723 80.0% 32782 97.7% 12206 8243050019 Voss Sparkling Total 313747 490.2% 210896 736.5% 112770 910.6% 38335 982.1% Total Voss 14562285 22.5% 7821974 8.3% 3842173 1153207 11.2% 8243018254 does have any sales in QS3 . Also 8243020010 , 0071529801 and 8243061130 upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine One unit of volume represents 16.907l. oz. Values are in Millions, Volume Equivalency = 500ml Source: IRI Infoscan, Total US CONV Data Ending Oct 02,2016
Voss Glass SKUs v. Competitor SKUs (L-12, CONV) Strictly Confidential Voss Glass SKUs v. Competitor SKUs (L-12, CONV) L-12 Competitor SKU Comparison Brand Still/Sparkling Size (ML) Count UPC Dollar Sales Volume Sales Unit* Sales Avg. Price per Volume Avg. Price per Unit ACV Weighted Distribution Dollar Sales per Pt. of Dist. Still - Glass Voss 330 ml 12 8243061130 $3,194 1,536 80 $2.08 $39.99 0.03 $95,624 375 ml 1 8243061173 $138,124 40,137 53,443 $3.44 $2.58 1.13 $122,007 4 8243020028 $30 16 5 $1.87 $5.61 0.00 $11,650 San Pellegrino 750 ml 0400356432 $0 $0.00 800 ml 2 8243050018 8243061174 $197,635 85,469 53,327 $2.31 $3.71 0.87 $227,806 Sparkling - Glass Perrier 200 ml 6 7478000001 *Can 250 ml 10 7478033356 7478037743 $1,945 1,416 283 $1.37 $6.87 0.10 $19,829 4150880007 $37,209 29,817 59,673 $1.25 $0.62 0.18 $207,479 4150880035 $1,854 884 295 $2.10 $6.29 0.04 $51,934 7478000020 7478000003 $1,020,663 450,351 682,951 $2.27 $1.49 4.19 $243,445 24 7478000410 7478000006 $48,080 35,361 13,406 $1.36 $3.59 0.16 $296,700 8243061175 $225,660 79,988 106,505 $2.82 $2.12 4.44 $50,857 8243050005 7478000007 $289,889 174,745 116,749 $1.66 $2.48 1.49 $194,191 7478000009 $368,882 226,734 151,484 $1.63 $2.44 1.61 $229,516 7478000024 $10 $1.96 $5.16 $24,915 7478000005 $1,843,955 1,124,140 751,052 $1.64 $2.46 4.59 $402,035 4150880012 $351,644 205,082 137,018 $1.71 $2.57 1.57 $223,415 4150881183 15 4150863446 8243050019 8243061176 $76,734 32,782 20,454 $2.34 $3.75 0.47 $162,570 1000 ml 4150880000 $24,060 15,478 7,741 $1.55 $3.11 0.19 $123,787 Volume Equivalency = 500ml Source: IRI Infoscan, Total US CONV Data Ending Oct 02,2016 *Units = Actual packages scanned
Voss Glass SKUs v. Competitor SKUs (L-52, CONV) Strictly Confidential Voss Glass SKUs v. Competitor SKUs (L-52, CONV) L-52 Competitor SKU Comparison Brand Still/Sparkling Size (ML) Count UPC Dollar Sales Volume Sales Unit* Sales Avg. Price per Volume Avg. Price per Unit ACV Weighted Distribution Dollar Sales per Pt. of Dist. Still - Glass Voss 330 ml 12 8243061130 $6,521 3,355 174 $1.94 $37.39 0.02 $305,877 375 ml 1 8243061173 $574,986 167,012 222,378 $3.44 $2.59 1.36 $421,352 4 8243020028 $30 16 5 $1.87 $5.61 0.00 $11,355 San Pellegrino 750 ml 0400356432 $0 $0.00 800 ml 2 8243050018 8243061174 $627,909 275,748 172,047 $2.28 $3.65 1.39 $451,791 Sparkling - Glass Perrier 200 ml 6 7478000001 *Can 250 ml 10 7478033356 $33 17 3 $1.98 $9.90 $2,030 7478037743 $1,945 1,416 283 $1.37 $6.87 0.09 $22,006 4150880007 $99,659 54,510 109,091 $1.83 $0.91 0.31 $323,643 4150880035 $10,770 4,931 1,644 $2.18 $6.55 0.11 $97,243 7478000020 7478000003 $3,390,333 1,543,466 2,340,645 $2.20 $1.45 5.85 $579,371 24 7478000410 7478000006 $97,222 72,735 27,576 $1.34 $3.53 0.18 $527,356 8243061175 $650,891 218,139 290,454 $2.98 $2.24 4.77 $136,517 8243050005 $15 21 7 $0.73 $2.19 $3,302 7478000007 $937,908 572,965 382,806 $1.64 $2.45 1.68 $557,758 7478000009 $1,433,618 899,165 600,744 $1.59 $2.39 2.11 $679,058 7478000024 $31 $1.85 $4.88 0.01 $3,026 7478000005 $6,423,719 3,941,563 2,633,409 $1.63 $2.44 4.92 $1,305,217 4150880012 $1,192,259 703,302 469,885 $1.70 $2.54 2.16 $553,029 4150881183 15 4150863446 8243050019 8243061176 $223,407 95,588 59,640 $2.34 $3.75 0.68 $329,306 1000 ml 4150880000 $90,871 62,148 31,082 $1.46 $2.92 0.45 $202,435 Volume Equivalency = 500ml Source: IRI Infoscan, Total US CONV Data Ending Oct 02,2016 *Units = Actual packages scanned
Voss Plastic SKUs v. Competitor SKUs (L-12, CONV) Strictly Confidential Voss Plastic SKUs v. Competitor SKUs (L-12, CONV) L-12 Competitor SKU Comparison Brand Still/Sparkling Size (ML) Count UPC Dollar Sales Volume Sales Unit Sales Avg. Price per Volume Avg. Price per Unit ACV Weighted Distribution Dollar Sales per Pt. of Dist. Still - Plastic Evian 330 ml 6 7929800017 $0 $0.00 0.00 Fiji 1 3256500031 $78,155 34,982 52,989 $2.23 $1.47 0.91 $86,343 3256500062 $8,782 6,007 1,518 $1.46 $5.79 0.50 $17,727 Voss 8243040009 $51,716 18,332 27,800 $2.82 $1.86 1.10 $46,899 8243020025 $5,880 4,102 1,032 $1.43 $5.70 0.11 $51,399 12 8243020031 500 ml 7929800008 $1,213,302 750,513 751,002 $1.62 10.78 $112,556 7929800019 24 3256500004 $109 56 2 $1.94 $46.65 $28,537 3256500001 $14,800,534 8,682,552 8,688,204 $1.70 64.85 $228,241 3256500011 $2 $1.34 $32.25 $774 3256500009 $22,100 18,833 3,140 $1.17 $7.04 0.63 $35,262 8243040010 $3,762,097 2,081,562 2,082,917 $1.81 22.94 $164,019 8243020010 750 ml 7929840011 $423,174 268,828 179,607 $1.57 $2.36 5.12 $82,592 850 ml 8243040011 $2,652,296 1,494,145 880,266 $1.78 $3.01 14.64 $181,221 1000 ml 7929800007 $4,921,077 3,842,037 1,921,541 $1.28 $2.56 20.25 $242,970 7929860007 $13,025 14,216 1,185 $0.92 $10.99 0.24 $54,946 7929810000 $1,853 1,479 62 $1.25 $30.06 0.05 $34,459 7929820000 3256500002 $32,605,796 23,849,914 11,928,203 $1.37 $2.73 69.73 $467,616 3256500010 $4,240 3,631 303 $14.01 0.23 $18,794 1500 ml 7929800005 $383,851 354,559 118,233 $1.08 $3.25 1.77 $216,403 3256500003 $4,259,584 4,013,503 1,338,367 $1.06 $3.18 13.60 $313,231 Sparkling - Plastic Perrier 7478000070 $9,492,748 6,024,920 6,028,843 $1.58 43.27 $219,372 7478091136 0420000614 7478044629 $1,663,539 1,023,709 1,024,376 $1.63 12.59 $132,181 7478000402 $7,695 8,212 342 $0.94 $22.48 0.03 $230,766 San Pellegrino 0071847455 4150880008 $1,517,973 933,630 934,238 10.02 $151,457 4150873445 4150873466 $208 117 5 $1.77 $42.44 $41,705 7478063991 $3,764 2,519 1,260 $1.49 $2.99 0.02 $179,884 0071064864 4150880218 $307,552 233,376 116,720 $1.32 $2.63 0.90 $342,833 Source: IRI Infoscan, Total US CONV Data Ending Oct 02,2016 *Units = Actual packages scanned Volume Equivalency = 500ml
Voss Plastic SKUs v. Competitor SKUs (L-52, CONV) Strictly Confidential Voss Plastic SKUs v. Competitor SKUs (L-52, CONV) L-52 Competitor SKU Comparison Brand Still/Sparkling Size (ML) Count UPC Dollar Sales Volume Sales Unit Sales Avg. Price per Volume Avg. Price per Unit ACV Weighted Distribution Dollar Sales per Pt. of Dist. Still - Plastic Evian 330 ml 6 7929800017 $0 $0.00 0.00 Fiji 1 3256500031 $304,089 143,010 216,624 $2.13 $1.40 1.79 $170,091 3256500062 $34,532 23,883 6,035 $1.45 $5.72 0.68 $51,016 Voss 8243040009 $218,319 78,476 119,007 $2.78 $1.83 1.58 $138,089 8243020025 $27,133 18,434 4,638 $1.47 $5.85 0.13 $202,209 12 8243020031 $48 21 3 $2.22 $17.56 $42,853 500 ml 7929800008 $4,546,666 2,817,395 2,819,229 $1.61 13.63 $333,689 7929800019 $327 256 43 $1.28 $7.66 0.02 $15,930 24 3256500004 $1,751 918 38 $1.91 $45.79 0.04 $47,865 3256500001 $56,436,688 33,504,832 33,526,645 $1.68 70.59 $799,549 3256500011 $81,163 99,961 4,167 $0.81 $19.48 0.15 $535,960 3256500009 $71,276 61,692 10,286 $1.16 $6.93 0.84 $85,241 8243040010 $14,324,947 7,826,589 7,831,684 27.69 $517,358 8243020010 $55 696 29 $0.08 $1.89 $51,736 750 ml 7929840011 $1,042,554 697,529 466,028 $1.49 $2.24 6.49 $160,635 850 ml 8243040011 $10,439,554 5,859,757 3,452,237 $1.78 $3.02 17.45 $598,337 1000 ml 7929800007 $18,500,089 14,202,173 7,103,019 $1.30 $2.60 23.87 $774,910 7929860007 $48,972 53,451 4,456 $0.92 $10.99 0.14 $359,403 7929810000 $8,294 6,595 275 $1.26 $30.17 $56,999 7929820000 3256500002 $117,166,407 87,489,430 43,756,620 $1.34 $2.68 71.96 $1,628,295 3256500010 $11,334 10,050 838 $1.13 $13.53 0.29 $38,868 1500 ml 7929800005 $1,133,458 1,059,442 353,288 $1.07 $3.21 2.05 $554,246 3256500003 $14,750,438 14,012,230 4,672,604 $1.05 $3.16 16.05 $919,299 Sparkling - Plastic Perrier 7478000070 $32,652,964 20,734,751 20,748,250 $1.57 47.69 $684,646 7478091136 0420000614 7478044629 $5,352,412 3,327,297 3,329,463 14.89 $359,351 7478000402 $23,763 25,360 1,057 $0.94 $22.48 0.07 $333,583 San Pellegrino 0071847455 4150880008 $4,644,113 2,854,747 2,856,605 $1.63 10.76 $431,801 4150873445 4150873466 $1,504 843 35 $42.80 0.01 $211,788 7478063991 $9,072 6,125 3,063 $1.48 $2.96 0.10 $94,556 0071064864 4150880218 $914,348 697,010 348,600 $1.31 $2.62 0.82 $1,113,949 *Units = Actual packages scanned Source: IRI Infoscan, Total US CONV Data Ending Oct 02,2016 Volume Equivalency = 500ml
Voss Competitor Summary (L-52, CONV) Strictly Confidential Voss Competitor Summary (L-52, CONV) Dollar Sales of Voss Competitors (% Growth vs. Year Ago Period) L-52 L-24 L-12 L-4 Glaceau Smart Water $546,240,759 11.4% $303,137,507 8.7% $150,797,585 5.9% $44,606,069 6.9% Fiji $206,165,945 30.0% $115,279,111 33.0% $59,183,667 31.2% $17,661,229 18.2% Perrier $69,560,722 20.0% $38,678,071 19.1% $20,199,162 20.8% $6,455,194 21.6% Core $44,606,870 237.0% $28,836,284 164.3% $16,110,381 132.6% $5,049,479 101.5% Voss $28,461,311 24.6% $15,854,074 12.0% $7,896,888 12.5% $2,386,453 15.9% Evian $25,431,062 (19.8%) $14,503,720 (5.2%) $6,995,402 (9.3%) $2,307,325 22.0% Aqua Hydrate $9,925,888 37.9% $5,901,932 $3,157,306 34.5% $1,048,597 41.8% Resource $7,538,419 (44.9%) $3,284,281 (36.9%) $1,539,918 (37.6%) $493,084 (31.7%) San Pellegrino $7,236,524 21.9% $4,358,653 30.7% $2,329,558 $697,401 42.7% Essentia $8,792,632 375.9% $6,413,974 312.0% $3,728,022 317.7% $1,338,458 432.2% Icelandic Glacial $2,970,898 41.3% $1,866,614 55.1% $996,924 64.0% $313,513 69.5% Boxed Water $1,604,635 290.6% $1,079,006 206.1% $552,093 110.1% $158,798 89.1% Saratoga $1,006,653 152.5% $801,704 227.5% $451,367 224.8% $118,001 184.2% Volvic $430,785 6,859.0% $346,764 9,481.5% $171,095 7,698.1% $52,307 7,614.4% Bai $376,960 619.0% $324,600 519.1% $198,943 282.3% $58,067 146.5% Mountain Valley Spring Water $123,708 (37.3%) $69,774 (36.7%) $38,929 (26.0%) $7,842 (30.1%) Just $183,859 210,743.1% $161,436 185,029.2% $82,062 94,005.4% $25,795 31,011.1% Acqua Panna $105,963 82.0% $68,098 65.3% $32,768 40.6% $8,948 8.6% Eternal $57,306 (46.7%) $20,692 (59.5%) $8,813 (60.9%) $3,500 (53.2%) Penta $6,574 (78.9%) $0 (100.0%) Gerolsteiner $1,401 (78.4%) $241 (13.1%) $59 0.0% $22 Ferrarelle Source: IRI Infoscan, Total US CONV , Data Ending Oct 02,2016
Voss Competitor Summary (L-52, CONV) Strictly Confidential Voss Competitor Summary (L-52, CONV) Volume Sales of Voss Competitors (% Growth vs. Year Ago Period) L-52 L-24 L-12 L-4 Glaceau Smart Water 459,986,541 10.0% 255,306,862 7.6% 126,759,119 4.4% 37,301,174 4.7% Fiji 146,245,873 25.0% 80,579,722 26.3% 41,204,745 23.8% 12,357,772 12.3% Perrier 43,050,624 18.7% 23,842,031 17.3% 12,475,425 19.8% 3,970,841 Core 32,446,544 236.3% 21,061,306 165.9% 11,766,574 132.5% 3,698,641 101.2% Evian 18,956,682 (20.4%) 10,859,552 (5.1%) 5,261,267 (8.8%) 1,731,187 20.1% Voss 15,020,462 22.5% 8,275,819 8.3% 4,108,654 1,237,614 11.2% Resource 7,685,310 (43.2%) 3,338,735 (36.9%) 1,548,389 (39.0%) 502,937 (32.1%) Aqua Hydrate 8,585,098 34.3% 5,054,658 25.9% 2,669,056 27.7% 883,053 33.1% Essentia 7,134,540 354.8% 5,146,899 295.3% 2,985,236 307.8% 1,083,845 442.4% San Pellegrino 4,525,742 22.8% 2,733,695 31.0% 1,463,953 34.0% 439,045 42.8% Icelandic Glacial 2,519,021 36.6% 1,533,390 45.3% 812,977 49.2% 249,540 44.9% Boxed Water 1,407,467 281.9% 914,917 176.5% 463,866 82.9% 136,592 62.6% Saratoga 1,083,233 154.5% 866,288 231.8% 486,864 228.7% 124,913 185.0% Volvic 415,723 7,580.7% 339,851 10,700.8% 164,912 8,784.3% 50,185 8,657.7% Mountain Valley Spring Water 156,208 (39.2%) 87,924 (40.1%) 48,643 (31.4%) 9,383 (37.0%) Bai 256,446 545.0% 223,173 461.3% 137,314 247.5% 40,726 127.5% Just 151,531 287,609.9% 135,044 256,305.9% 70,042 132,887.8% 21,119 42,493.5% Acqua Panna 77,146 88.5% 49,609 80.5% 23,210 48.4% 6,256 9.9% Eternal 52,268 (50.1%) 19,402 (60.1%) 8,203 (62.1%) 3,231 (53.5%) Penta 3,296 (78.9%) (100.0%) Gerolsteiner 765 119 (25.7%) 18 0.0% 7 Ferrarelle Volume Equivalency = 500ml Source: IRI Infoscan, Total US CONV , Data Ending July 10,2016