Investing in Social Media Sponsored by Seniors In Touch.

Slides:

Advertisements

Similar presentations

Youve Got To Have Friends How to Win Friends and Influence People Online.

Advertisements

Getting Started with Social media YouTube, We Tube Jayme Swain Director, Engage.

Boosting your journals presence through social media.

INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package Why is The Benefit Bank Interactive Marketing Package just like a Best Friend?

ObjectivesObjectives Define new and social media Define new and social media – Provide examples of the tools Friends Groups and new media Friends Groups.

Options for communicating. A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by.

 A significant 90% of marketers indicate that social media is important for their business  Video marketing on the rise: A significant 77% of marketers.

Fall Conference 2012 Lexington, Kentucky

 For museums online social media has the potential to be more than traditional marketing  Social media is about creating a community with our visitors.

SOCIAL MEDIA & PHYSICAL ACTIVITY PROMOTION: MAKING THE CONNECTIONS Presented by: Sandra De Freitas

Social Media Policy ADM – E 21. CHS Social Media Policy Social media = media designed to be disseminated through social interaction, created using highly.

The Importance of Social Media. Some facts and statistics: Nearly 1 out of every 5 minutes online is spent on social media Facebook reached 1.11 billion.

Marketing 101: Raising Stroke Awareness © 2011 National Stroke Association.

7. Marketing Tools: Web 2.0.  S econd generation of web technology, services, and tools  Communication, creativity, collaboration, and information sharing.

Small Business & Web Technology Going Social. Agenda What is Social Network? Why Social Network Matter? Trends in Social Networking – Facebook – Twitter.

Internet Collaboration Tools: Yahoo! Groups Spencer S. Eccles Health Sciences Library University of Utah Health Sciences Center.

[ Date ] [insert your community foundation logo here] Give Local America A giving day opportunity.

Twitter is a social networking web application where you can leave messages know as tweets on people’s page who are known as followers.

Technology for Nonprofits Social Media & Web 2.0 Natalia Smirnov Media Productions & Communications Coordinator University Community Collaborative of Philadelphia.

Post, Tweets, Hashtags? Social Media Works!. 2Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Control Panel.

Welcome Social Media Basics. Who: Three social chicks with a passion for engagement, collaboration and building relationships online and

Annetta Powell Free Internet Training Seminar Annetta Powell Free Internet Training Seminar.

Top 5 Facebook Tips Mark Smith Rosemary Turner. What is Facebook? Users create a personalised profile for themselves and then add people as friends to.

Social Media 101 How to use it for the benefit of Rotary! Created by: Marc Durocher

Web Marketing Strategy DCU Sports Development Service.

Social Media Marketing Plan By D.U.E.S. (Tony, Sara, Shannon, MaryAnn)

Ng&feature=related.

Plugging In Connecting with your Membership On Line T HE A MERICAN L EGION.

July 30th – August 1st, 2013 McCormick Place, Chicago, IL Integrating Social Media at Live Events David Brull July 30,

Getting Started (The Basics) Copyright 2012 Peoplemovers.com, All rights reserved.

Getting Your Chapter Online and Making the Most of It Rebecca Sills Audubon Chapter Services.

Marketing Your Chapter “Strive for excellence, not perfection.” H. Jackson Brown, Jr.

SOCIAL MEDIA FOR BUSINESS reqSmart. Some Facts about Social Media - I Years to reach 50 million users. Radio – 38 years Television – 13 years Internet.

Facebook.com Janice Li Hue Luu. History Founded by Mark Zuckerberg, Dustin Moskovitz, and Chris Hughes [1] Launched in February 2004 [1] Private entity.

7. Marketing Tools: Web 2.0.  S econd generation of web technology, services, and tools  Communication, creativity, collaboration, and information sharing.

Getting There from Here: A Model to Develop Social Media and Digital Strategies to Increase Alumni Engagement with Your Alumni Website David Regan White.

How To Manage Your Social Media Presence in Just 10 Minutes A Day! And be more popular than the local news guy!

Utilizing Social Media & Multimedia Communications.

Version 1.0 Requirements.  PROstructor ◦ PROstructor is a community and service to finding, scheduling and paying professional for private, group lessons.

SOCIAL MEDIA: TIPS AND TRICKS. WHAT IS SOCIAL MEDIA? social media is online media – text, photos, videos, et cetera – that is ‘social’ i.e. it encourages.

Social Media Exploring Social Media to Enhance Interactive Communication and e-Learning for Students in Higher Education Billy Rector Texas Southern University.

LEVERAGING SOCIAL MEDIA. Facts on Social Media 43% of the on-line community uses social networking sites – Up 27% from one year ago 43% of the on-line.

FACEBOOK MARKETING FOR BUSINESS. Facebook Optimize Facebook Page Build Audience Setup Facebook Advertisement Facebook Page Insight.

Social Media = New Tools for Community Building, Organizing & Advocacy February 11, 2013 No Matter What The Issue, Relationships Are Part of the Solution.

WEB 2.0 and SOCIAL NETWORKING Mike Wood Executive Director Media Resources Center.

Social Media The term Social Media refers to the use of web- based and mobile technologies to turn communication into an interactive dialogue… It introduces.

Twitter.com/DOTLebanon facebook.com/DOTLebanon‎ A presentation about social media with emphasis on facebook.

Getting Started Copyright 2010 Peoplemovers.com, All rights reserved.

Social Media and Your Career How to use social media to land your next job Confidential -- Copyright Web Developers of New York All Rights Reserved.

Using Social Media for Fundraising and Communication with Supporters Lindsay Boyle – Communications & Research Coordinator Claire Chapman – Information.

Corporate Sponsor Corporate Partner Corporate Affiliate Chapter Sponsor.

Team Presentation UWSMC Winter 2013 Carrie Ria D’Laina David.

New Networking Strategies How to Develop Your Business and Build Sales Through Social Media Shaa Wasmund.

Twitter: What can you do in 140 characters or less? COM 160: New Communications Technologies.

{ Passive/Active: Redefining Us Shane Lewis Bahn Dec 8, 2015.

Online communication channels Project: Efficient Managers for Efficient Natura2000 Network Created by EUROPARC Federation The production of this presentation.

Introduction to Social Media October 28, 2010 Green County High School Vickie Buckman.

 Smartphones – iPhone, Android, Blackberries, etc  Tablets – iPad, Android, Windows, Google, etc.  Computers Basically anything that can connect to.

Social Media – Why It Matters & Why You Should CONNECT to.

Social Media Marketing: Social Media Websites is the right medium for all business marketing and its promotion. Social media can be effective branding.

BEACHLINK WEBINAR. WELCOME TO BEACHLINK BeachLink is the exciting new social network designed for members of the Redondo Beach Chamber of Commerce & Visitors.

Creating Success with Facebook

Career Advising Southern Connecticut State University

The Social Network Platform

Social Media for Your Direct Sales Business

Learn how to make the most of your social media without feeling overwhelmed or technologically challenged.

Overview Social media applications inform, educate, and entertain people through online (multi-)media A social networking application allows users to create.

Getting the Message Out:

Unit 2, Lesson 5 Social Media Marketing for Events

Creating Success with Facebook

Presentation transcript:

Investing in Social Media Sponsored by Seniors In Touch

Source material American College of Health Care Administrators Social Media Success for Senior Living, feature article Spring 2011

What is Social Media? The term social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue. – Wikipedia Technology that enables connections and community…

Social Media Success for Senior Living What goals should we consider when developing a Social Media strategy for Senior Living communities? It should generate referrals It should connect staff with the families of residents It should connect residents to loved ones

Social Media Success for Senior Living What goals should we consider when developing a Social Media strategy for Senior Living communities? It should generate referrals It should connect staff with the families of residents It should connect residents to loved ones So what Social Media should we use?

Social Media tools to review - Related to marketing: Group distribution tools such as Constant Contact and Yahoo Groups Facebook Ads Twitter Related to family engagement: Facebook Business Page Related to resident engagement: Social Media resources for Activities Directors

Social Media tools expense - Free building blocks: Facebook Twitter Yahoo! Groups

Social Media tools expense - Free building blocks: Facebook Twitter Yahoo! Groups Paid building blocks: Constant Contact Facebook Ads

Tools used by Trinity Hills in Knoxville Activities / Events Referral Promo Group TweetsFacebook Ads

Group tool - Constant Contact (subscription fee) Many templates to choose from… 200+ Trinity Hills has a 200+ member mailing list

Group tool - Constant Contact (subscription fee) Statistics on how many opens and other reporting info…

Group tool - Yahoo Groups (free)

Facebook

Facebook News Feed

FB Personal Profile

Example: Business Pages on FB

Facebook Like Button When Members select the Like button on your Business Page your activities appear in their News Feed.

Elements of Trinity Hills Facebook Page

Trinity Hills Facebook Photos

Trinity Hills Facebook Events

Trinity Hills Facebook Promotion

Understanding FB 3 rd Party Apps Wix.com app (free) 3 rd Party Applications plug-in to Facebook to create new functionality

Understanding FB 3 rd Party Apps ConstantContact.com appWix.com app (free)

Sample Social Media campaign: FB Ads Creating the ad for the offering page

Sample Social Media campaign: FB Ads

Sample Social Media campaign $100 Budget Report as of noon 8/1/11

Review so far… Constant Contact or Yahoo Groups allows for direct contact with the family and friends of your residents. A Facebook Business Page is an Internet presence that promotes your community, creates connections, announces events, and can help with referrals. Facebook Ads are a low-cost way to target decision makers according to age, geography, and other criteria.

Twitter Read business tweets on the web…

Twitter Retweet the best ones to Facebook using a 3 rd party app

Twitter Retweet the best ones to Facebook using a 3 rd party app

Twitter Your tweets can automatically show up in Facebook and can even automatically show up in your web site…

Twitter

Resources for Activities Directors 1)Seniors cant get enough of photos, so family members could be invited via to participate in an upcoming photo sharing activity. Using a free photo sharing service such as Flikr.com from Yahoo! family members could get be contacted via an distribution from a facility and be given a week or two to organize their photos. 2)A newer, free Social Media site for photo sharing can be found at CoMemories.com and is set up where several family members can collaborate together to create shared photo albums. Seniors could privately view the results, or share photos with friends during an afternoon activity. 3)Family members could start sharing memories about their loved one at Blogger.com from Google, a free blogging service. This could chronicle the Seniors life beginning with childhood and include schooling, marriage, and children. Military careers can be honored, academic accomplishments celebrated, and careers chronicled. 4)Schedule an afternoon or evening of free, face-to-face video conferencing using Skype.com. Download this at