Considerations Mobile Friendly Search Engine Friendly

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Presentation transcript:

Considerations Mobile Friendly Search Engine Friendly Website Design Considerations Mobile Friendly Search Engine Friendly

Ease of navigation Menu with “home” on every page Simple scroll through articles Dropdown navigation pages with article summaries and links

GoDaddy.com Managed Wordpress Site

Dashboard Help Help

Appearance/Theme selection Many options as part of payment for “managed WordPress site”

Plugins/Widgets Many options available as part of payment for “managed WordPress site” Spam control – “Akismet” Social media – “AddToAny Share Buttons” Reader comments – “Comment Control” Google Ads – “AdSense” Search Engine Optimization (SEO) – “Yoast SEO” WordPress Tutorials – “WP101 Video Tutorials” Slide shows – “Ultimate Responsive Image Slider”

Social Media Post your articles on Facebook Post your photos on Instagram Cross-link to create a “community” Drive traffic to your site/articles Add visibility Improve your Google score

Search Engine Optimization (SEO) Optimization for: Title First paragraph text Key Words are important Text highlights Use subheadings Avoid sentences with >20 words Use active voice Avoid same starting word in consecutive sentences Use transition words or phrases Watch paragraph length Photos/Images – “Media” Caption Alt Text Description Links are evaluated by Google Yoast SEO Green button Orange button Red button Key Words – use them in your title, first sentence, text and one header in the text

How photos help your SEO The Web is visual – increase your views with photos Post images/photos and videos on sites to drive traffic to your site or post Instagram Facebook Twitter YouTube In Summary You can DIY Start small Network Join meetup groups Take classes OR hire a website designer