Mary Ruddy, Higgins project co-lead How to market your Eclipse project when you don’t have a marketing budget Mary Ruddy, Higgins project co-lead mary@socialphysics.org mary@meristic.com

Starting Assumptions Quick poll of the audience on their background My background Higgins project co-lead (tiny company initiates Eclipse project and generates lots of press coverage) Career spent in software industry – small startups and large public companies (3 – 330,000 people) Experience from programmer analyst to VP Marketing…

Start With The Project Do something you are passionate about – the enthusiasm will come though Get input/feedback from others Create value for your customers Create value for your customer’s customers (if any)

Resources Are Always Limited…. Use gorilla marketing Blogs YouTube… Clan membership (logo shirts, etc.) (Magilla Gorilla cartoon opening theme)

Talk Is Cheap Speaking Blogging Wiki’s PR

jujitsu Leverage your advantages Use Jujitsu Your size Your independence Your flexibility Your friends, partners and communities jujitsu

Make Friends Marketing is all about relationships and alignment Who uses your software? What other software can it work with? What are the compliments? Endorsements are better than advertising

The Higgins Ecosystem Includes

Leverage Eclipse Eclipse Foundation has a great team Eclipse has a great reputation (Do your part and help keep it that way…)

Questions?