Welcome to 2nd Semester What’s New This Year?
What Will We Learn? 5 Topics Market Research Professional Selling Public Relations Distribution and Package Design Advertising
What Will Be Different? (Very) Time Sensitive Projects Real World Scenarios Assisting Businesses, creating new products School will start asking us for help Working with other departments (graphics, video, etc.) Role Play Scenarios Shark Tank, The Apprentice, etc.
What Will Be Different? ctd Role Play Scenarios Shark Tank, The Apprentice, etc. Professionalism counts! Nervousness = o.k. Slang = not o.k.
Content Assumptions You can discuss… ESOMIE Product Life Cycle Pricing Strategies Profitability (ROI, Break Even) Market Segmentation
Content Assumptions You can create… Basic logos in Illustrator Basic ads/Package Design in Photoshop Website Basic Movie Maker proficiency