Agenda- 10/7 Grab a chromebook and handouts Crash Course Government Video Worksheet- Media Institutions (LS) Unit 3 Lecture 5- The Media (RS) Commercial Chromebook Activity (LS) HW: Unit 3 Test and notebooks next week
Crash Course Government- Media Institution
Unit 3 Lecture 5 The Media -What is the media? -What rights and limits does the media have? -How does the media affect public opinion? -How does the media impact politics?
Old media Media is plural! Print Broadcast Newspapers Magazines Radio Both declining in circulation Broadcast Radio Television Used mostly for “infotainment”
New Media (Narrowcasting) Cable TV news Fox News, MSNBC The Internet Blogs, YouTube Talk Radio Social Media Facebook, Twitter, Instagram, Snapchat New Media is personalized, emotional, informal, opinionated, and topical
The media influences public opinion…” But what is public opinion? Those attitudes held by a significant number of people on matters of government and politics Factors that influence public opinion 1. Family 2. School 3. Historic events 4. Opinion Leaders and… 5. MASS MEDIA
“The media measures public opinion…” But how? 5 methods to measure public opinion: 1. Elections 2. Interest Groups 3. Personal Contacts 4. Public Opinion Polls and… 5. MASS MEDIA
What are the rights of the media? The media has freedom of the “press” (remember the limitations we learned in Unit 1) Federal Communications Commission (FCC) regulates the media Distinction between public and private media i.e. broadcast vs. cable TV i.e. broadcast radio vs. Sirius XM
What are the social limits on the media? Limits of influence: Very few voters are well-informed on issues Selective attention Primetime shows are entertainment, not information “Skimming” the news Social media influence
How does the media impact electoral politics? The media determines The Public Agenda- what is considered important by the public Political candidates rely more on the media, and less on their party, to spread their message and image The media uses ad techniques- spin, sound bites, and negative advertising- to influence the pubic Most popular forms of media are biased along one side of the political spectrum i.e. Fox News, MSNBC
Chrome Book Activity Watch the following video on advertising techniques. Advertising Techniques Then, go to livingroomcandidate.org and a commercial website of your choice to do the commercials comparison worksheet.