Unit 6 Lesson 14 Learning objective: to explain the various job roles within a social media campaign and their crucial part in delivery. As always – view this in full screen for FULL EFFECT 

Quick Keyword search What is aggregation? What does it mean in terms of social media marketing? Write up your definition.

Staff and Personnel Different staff are involved in the planning and production of content for a social media campaign. In some ways, this is great, as it’s potential job roles for you in the future. However, the negative is that to be successful – there needs to be various decisions made, plans created and heavy consistent work load which is far to big for just one person (so, bad luck trying to cut costs – a budget is needed!!). Think about one of the social media campaigns you’ve already created with Miss Samuels. Whether it’s your band/tv show from week 2 or your Niche social media audience product from last week…….(Andy – that amazing App needs your thoughts again, Anna your motiv8channel may need a bit of mojo and Hypebeast – those cool trainers need your thought again!). As you see the different job roles I would like you to put points next to them on a PowerPoint/ word doc which maps out the job roles for YOUR social media plan. I would like you to map out your burger with this to ensure you reach every point of the campaign for success AND ensure all staff have a purpose. An example of this is on the next slide.

Social Media campaign : CatMusick EXAMPLE Social Media campaign : CatMusick Lsamuels has copyrighted her new invention : an mp3 device which is fitted to cat collars. Research shows that cats, who suffer with travel sickness and new kitten stomach irritation, respond well to classical music and Dubstep tracks. This new technology allows the music vibrations to transfer from collar to cat and cure any condition your feline friend may have. Project Manager: This is the person who will be leading the whole of the CatMusick project and ensuring decisions / marketing content is meeting deadlines. Data Analyst: As soon as CatMusick goes to market this job ensures that any social media reach is recorded and monitored. They can then think through what is needed or what is successful in the CM campaign. Graphic Designer: I want all of my website, social media platforms and email headers to match the great logos that are on the CM boxes. This job will ensure that so it looks great for online distribution……..ETC.

How will it work for your campaign – what will they do exactly and how? Staff and Personnel Project Manager: The person leading the overall project Data Analyst – The person who leads the analysis of reach and aggregation. Live content manager – The person responsible for all content that is posted and who schedules the distribution. Copywriter – The person who writes the copy for the campaign. Graphic Designer – The Person who will repurpose the logo and graphic material for the campaign so it is suitable for online distribution. Photographer / Videographer – The person who will photograph/ film material and repurpose/edit it for social media distribution.

Task two Now that you’ve learnt the MAJORITY of this unit, you need to start collecting case studies for us to explore and for you to explore and look into more. Case studies can be : Newspaper/online articles Interesting social media campaigns Interesting updates on social media channels Podcasts/films/apps which are related to globalisation and social media. Today research what has been the new update for some Twitter accounts (September 2017) which has caused controversy. Write up your thoughts on the new addition and how you may think it could effect social media use. Is it a good thing? What’s negative about it? What impact is it having on users already?

QUIZ So that I can give you the best help for this unit I have made a quiz on SurveyMonkey for you all to complete before Thursday. Please enter your email and name so I can tailor work to suit your needs. The link for this is on the webpage and is a black button link called “UNIT 6 QUIZ”

Podcasts There are two podcasts to listen to on the website – make notes as you do. (If you’re borrowing Miss Samuels’ headphones please put them back neatly after) BUILDING SOCIAL MEDIA AUDIENCES SOCIAL MEDIA AND ONLINE IN TV   I would like you to listen and write down 5 key points that you get from both podcasts. Example: What are their top tips? What do you need to be aware of? What can be challenges? What was interesting in their set up of social media activity? What was needed?