CHAPTER 8 SPONSORSHIP.

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Presentation transcript:

CHAPTER 8 SPONSORSHIP

Potential sponsors may include individuals private companies government agencies industry associations educational institutions

Sponsorship may cover naming rights media coverage staging or performance costs telecommunications expenses IT support overall sponsorship of the event physical items food and beverage travel for performers, artist or athletes entertainment speaker session

MOTIVES FOR SPONSORSHIP Broad corporate and social objectives Product/brand-related objectives Sales objectives Media coverage Corporate hospitality

TYPES OF SPONSORSHIP Sponsorship packages Value in kind sponsorship Naming rights

Process of sponsorship planning and evaluation. Plan the sponsorship program / target potential sponsors Develop specific, measurable sponsorship objectives Negotiate and finalise the sponsorship plan Implement the sponsorship plan Evaluate the success of the sponsorship plan Provide feedback to the sponsor

The End

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