Persuasive Techniques Just the Basics

Types of Arguments Argument by causation: demonstrates how a cause-and-effect relationship supports the speaker's point Analogy: explains or illustrates a point by making a literal comparison between two unlike things Appeal to authority: cites an expert on a subject to support a point

Appeal to logic: gives facts, statistics and examples Appeal to emotion: uses examples or language that appeals to the audience's emotional needs and values loaded words glittering generalities nostalgia testimonials Appeal to logic: gives facts, statistics and examples

Rhetorical Devices: certain ways of using language for the purpose of persuading an audience Allusion: referring to literature or an actual event, person, or place Diction: choosing words to create a certain tone or mood Metaphor Repetition Rhetorical question: posing a question without expecting an answer. Parallelism: using the same syntax to point out a similarity in ideas