Coldwell Banker ® Marketing Proposal Coldwell Banker Traditions – Williamsburg & New Kent Virginia © 2009 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker ® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.

The Online Tools You Want The Experienced Agents You Need

Legacy and Network Global presence; in 47 countries and 3,200 offices worldwide Over 100 years of real estate experience $226 billion in sales volume globally in 2008 Transaction sales amount was 10% higher than the industry average Coldwellbanker.com generates over 390,000 consumer inquiries per month Our agent network comprises of agents who made up 25% of the 2008 Real Trends 500 Report by sales volume; this is 76% higher than the nearest competitor. Click here for more info about Coldwell Bankers history

Legacy and Network J.D. Power and Associates 2009 Home Buyer/Seller Study SM Awarded Coldwell Banker® Highest Overall Satisfaction For Home Sellers Among National Full Service Real Estate Firms Coldwell Banker received the highest numerical score among full service real estate firms for home sellers in the proprietary J.D. Power and Associates 2009 Home Buyer/Seller Study SM. Study based on 3,138 total evaluations measuring 5 firms and measures opinions of individuals who sold a home between March 2008 and April Proprietary study results are based on experiences and perceptions of consumers surveyed April-June Your experiences may vary. Visit jdpower.com

Use a multi-screen approach to reach the new generation of buyers: The first national real estate brand to customize our site for smartphone screens such as the Blackberry and iPhone The first to have listings on GPS Built a mobile app that uses GPS technology that allows consumers to search for recently sold homes and homes for sale in their area or users can initiate a search A listing distribution strategy: Delivers listings to sites such as Google, Yahoo! Real Estate & more In 2008, more than 127 million unique visitors combined An Innovation Leader

Coldwell Banker On Location is the first dedicated video real estate channel on YouTube Video topics include: Agent videos Office videos Video listings Community videos Smart tips and news related videos Allows buyers to search for videos via a map First to use dynamic IP lookup on the channel An Innovation Leader

Nielsen/NetRatings The Coldwell Banker® brand has more unique Web visitors than any other real estate brand * 1.Real Estate/Apartments 2.Realtor.com 3.Yahoo! Real Estate 4.Zillow.com 5.Trulia 6.MSN Real Estate 7.Ziprealty.com 8.Yahoo! –Zillow Real Estate Network 9.Homes.com Network 10.Rent.com 11. Coldwell Banker 12. Move.com 13. Apartments.com 14. Re/Max 15. ApartmentGuide.com 16. MyNewPlace 17. Rentals.com 18. ForRent.com Network 19. Apartment Ratings 20. LivingChoices.com *Nielsen/Net Ratings Report for real estate Web sites, January-December 2010

Nielsen/NetRatings 2010* *Nielsen/Net Ratings Report for real estate Web sites, January-December 2010

About Coldwell Banker Traditions

Coldwell Banker Traditions Company Stats 2 offices 22 Sales Associates $30 million in sales volume in 2009 Over 120 transactions in the past year Serving the Greater Williamsburg Virginia area since 1885 Our History Established over a century ago as Brooks Real Estate, our company was based on the principals of Client Service and Community Commitment. The tradition continues! True Quality Service is what we deliver to every client every day. We understand the complexities of today's real estate transactions, but we make it easy -- we lead our clients through the entire process of buying or selling a home. Our commitment to the community is reflected in our participation in local and state Realtor organizations. We believe it's important for us to be active in serving the community as well as our clients. To maximize our client service capabilities, in January of 1997 we became a member of the Coldwell Banker Residential Affiliates, the premier real estate franchise organization in North America. Founded in 1906 and dedicated to customer support, Coldwell Banker was the obvious choice for us because we believe it was the best choice for our clients!

Marketing Your Property A Personalized Plan

Information Sources Used in Home Search Source: The 2008 National Association of Realtors ® Profile of Home Buyers and Sellers.

Leverage the Power of the Internet coldwellbanker.com 31 million visits in 2008 Average visitors spends between 8–9 minutes on the site Automatic placement on sites such as Yahoo! Real Estate, Trulia, Century 21, ERA, Google and more Over 127 million visitors combined in 2008 Multiple Listing Service (MLS) Realtor.com Our local Web site: cbtraditions.com

Rapid Response When homebuyers inquire about your home, they want a rapid response Our proprietary lead management tool lets me and my team answer every lead quickly and professionally coldwellbanker.com leads convert 85% higher rate than all other leads, including affiliate websites, Trulia, Realtor,com and Zillow Track leads automatically from the Web, phone calls and walk-ins Agent is notified by cell phone within minutes of inquiry Statistically, the first to the customer has the best chance to close the sale.

Getting Started Your home will be added to: Our MLS database coldwellbanker.com cbtraditions.com We will execute upon the following: Develop a custom plan to enhance property attributes Take pictures Promote at a Coldwell Banker office meeting Begin customizing an Internet Marketing program specific to your property

Property Enhancement and Marketing Activities Develop a custom plan to enhance your propertys appearance We will conduct the following marketing activities: Create a professional listing flyer and agent packet Send out Just Listed postcards to area residents Place your listing on our Facebook page Create a video for your property that will be uploaded to our local MLS, ColdwellBanker.com, YouTube, Realtor.com as well as other popular Real Estate websites Post your listing to your agents personal website/blog Create an online flier that will be posted on Craigs List

The Sales Process The right agent makes it simple

The Steps to Selling a Home Set the right price Accept Offer Determine time frame Sign Contacts Sign guarantee and disclosure forms Begin Closing process Implement a personalized marketing plan Assist with mortgage process Prepare your property For Sale Assist with inspection process Show to potential buyers Assist with title process Get showings feedback and make adjustment Final walk-through Receive offers Proceed checks delivered to you Assemble all documents and attend closing Evaluate your needs Start Negotiate Offers Property sold This isnt a process that most people want to go through alone. So you want a partner in the process who you have confidence in – someone with the experience, knowledge and advanced resources to ensure that every step is carried out as well as possible. That way, you can focus on everything else that comes with selling a property and moving with as little stress as possible.

Local Market Data and Conditions Competitive Market Analysis, Recently Sold Properties, Setting the Right Price, Recommendations

Recently Sold Selling price (in thousands) Listing Price (in thousands) Currently For Sale Did Not Sell Listing Price (in thousands) Competitive Price Lines

Competitive Market Analysis Comparable homes on the market 321 Main Street654 Main Street987 Main Street789 Main Street456 Main Street123 Main Street

Competitive Market Analysis Comparable homes that failed to sell 321 Main Street654 Main Street987 Main Street789 Main Street456 Main Street123 Main Street

125 Main Street Any town, Anywhere Zip/Postal Code Recently Sold Homes List PriceSold PriceTime on MarketBedsBathsSq Ft $000,000$000,000X Weeks000 List PriceSold PriceTime on MarketBedsBathsSq Ft $000,000$000,000X Weeks Main Street Any town, Anywhere Zip/Postal Code

Setting the Right Price Priced right and ready to show opens your home to a great number of potential buyers Hit the market as a hot property. Priced right, more buyers will be interested Mortgages are based on fair market value, priced competitively equals more potential buyers The Property Appeals To: 15% Over Market Value 10% Over Market Value Fair Market Value 75% Of The Market If The Asking Price Is: 10% Of The Market 30% Of The Market 60% Of The Market 10% Under Market Value

Market Analysis Summary and Recommendation We will then present you with the following recommendations: Anticipated Selling Range Recommended Listing Range Recommended Financing terms Other Recommendations to get your home sold!

Thank You Contact us today and let us get started! Williamsburg Office (757) New Kent Office (804) Toll-Free (800)