NCAA – March Madness  

NCAA – National Collegiate Athletic Association governs college athletics and oversees important decisions pertaining to athletics regulates marketing of sporting events

NCAA vs. NBA NCAA – players are not allowed to accept any form of payment from a school or from companies

NCAA Divisions – created to keep schools on a competitive level (Division I, II, III) determined by the characteristics of a school (student population, financial stability) level of competitiveness of the athletes (player ability) NCAA Ranking has an important economic impact on schools and communities. Ex: Higher divisions = more spectators = more money

Most heavily marketed collegiate sporting event – MARCH MADNESS During March Madness, marketing efforts by competing schools are intense Each school uses this time to get its name known and to attract potential markets   Potential Markets for March Madness: Athletic fans wanting to buy school-based apparel Prospective students interested in attending school

Brackets: A Marketing Tool Consumers must go to Internet sites (NCAA.com) or Newspaper to print NCAA bracket. Businesses will print their name/logo on the bracket Consumers will watch teams who they normally would not be interested in watching.