3rd Nordic Marketing Conference, Workshop Report

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Presentation transcript:

3rd Nordic Marketing Conference, Workshop Report The Role of Databases in the Development of Customer Service, New Products and Services and the Efficiency of Activities

Participants of the workshop Anne Skranefjell SSB Otto Andersen DSt Sirje Laud StatEst Gundega Gajevska StatLat Birute Stolyte StatLit Veronica Andersson SCB Nicola Brun SF Markku Huttunen SF Riitta Kaisio SF Jaakko Ranta SF

Main Topics Discussed Country presentations Production process: Today / In the future Registration of experiences Portal for official statistics Education of users / WEB-schools

Other Topics Discussed Free of charge / chargeable “The Swedish dilemma”: how to forecast the demand in order to determine your pricing (mainly concerning special compilations) Same dilemma in other countries, too

Main Conclusions and Recommendations (1) Production process: Today / In the future The future lies in XML-based dissemination Web-services based on standardised routines are planned / discussed by all CSO’s

Main Conclusions and Recommendations (2) Registration experiences Registration should be voluntary Standing orders (subscriptions) need registration A web-based automatic system is needed (as opposed to manual)

Main Conclusions and Recommendations (3) Portal for official statistics Web-services, not only links In the future, the CSO’s role as co-ordinator for official statistics is required Makes all statistics easy to find We should be - or at least try to be - one step ahead of the users

Main Conclusions and Recommendations (4) Education of users / WEB Schools The Finnish experience: the English version of the Web School on the internet will be available by the end of the year 2005 The Swedish example: The Class Room - Klassrummet The Estonian example: The School Corner It is important to educate future users of statistics!