Branding.

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Presentation transcript:

Branding

Branding Is an important component of the planning process

A brand is A name, term, design, symbol, or combination of these elements that identifies a business, product, or service and sets it apart from its competitors

Logos

Just do it I’m lovin’ it Finger lickin’ good Eat fresh Have a break, have a Kit Kat Taste the rainbow They’re Grrrrreat Slogans

Brand Loyalty Brand Insistent (you will purchase this over competition) Advocate (you like the product enough you may market through your review of product) Repeat Purchases (you liked the product enough to buy it again) Client Trialist (you’ve bought the item and are testing it out) Customer Not Yet Purchased Prospect (Brand may target you to attempt to get you to purchase the product