Asurint User Alliance 08.23.2016 Myron M. Shawala III

Create an Asurint User Alliance Establish a partnership with customers who want to help out and impact our offerings. Team with our customers - do the right things for THEM. Put an interactive ‘face’ on our technology. Recruit and create the User Alliance based on each feature/function. Solicit members from our population base (Start with Top 25 Asurint). Over-recruit by 300% - about 5 – 7 users per feature would be reasonable. Make sure that customers understand and can commit to the ongoing engagement.

Create an Asurint User Alliance (cont’d) Create a private, customized site/area/page to house the group (for example, off of the Asurint site or Asurint.com). Create a separate sub-page for each functional area/epic. Start in one key area (for example, Data Insights or Monitoring) and expound to include more sections later. Provide a place where members can talk to us and talk amongst themselves. Add team biographies to the site – allow the customers to get to know us better. Establishes trust and collaboration.

Create an Asurint User Alliance (cont’d) Ask users to add their own biographies. Helps us to know our users better. Customers learn about one another. Leverage site to gather important user data Schedule introduction meetings with each member. Begin the research/learning process. Perform interviews. Execute surveys. Initiate discussion on feature in forum area. Introduce new or upcoming features and get feedback. Test coded feature as-is (access team build).

Create an Asurint User Alliance (cont’d) From the page, share updated software or prototypes for review. Allow users to: comment back to us. discuss amongst themselves – share what they are seeing, feeling. Continually share this feedback with the team. In stand-ups Via emails On posters Adjust our designs and releases accordingly. BENEFITS: We are seen as partners with our users; increases our bond with them. Applies technological face. Improves user retention.

Create an Asurint User Alliance – Launch From Asurint Site

Create an Asurint User Alliance – Launch From Asurint.com (Brochure)

Create an Asurint User Alliance – Create Account and Sign In

Create an Asurint User Alliance – Welcome

Create an Asurint User Alliance – About You

Create an Asurint User Alliance – Introduce User

Create an Asurint User Alliance – Asurint Team

Create an Asurint User Alliance – Forum

Create an Asurint User Alliance – Forum (cont’d)

Create an Asurint User Alliance – Survey

Create an Asurint User Alliance – Interview

Create an Asurint User Alliance – Usability

Create an Asurint User Alliance – Development Build