Public Awareness Compliance Elevating Awareness...Creating Engagement Cosmo Iannicco April 2013

National Grid US Gas and Electric System Number of Employees 16,000 Number of Customers 3.5 M Miles of Main 34, 700 Number of services 2.5 M

Overview of Results Outreach, Comprehension and Response PPA Program Costs Damages: Moving in the right direction Next Steps

Outreach, Comprehension and Response Messages read, understood and appropriate response: Internal PPA Program audits by AEGIS NGA Public Awareness Group – Shared creation of Regional Awareness and Education Program and Shared Evaluation Surveys in 2006 & 2010 Schedule of PPA Mailings and Outreach Frequency of PPA Communications Scratch & Sniff odorant cards with all PPA mailings 4

PPA Program Costs Affected Public $183,600 Emergency Officials* $27,000 Local Public Officials $47,400 Excavators $66,850 Four Year Average: $325,000 Current PPA Program : $450,000 *Much of the training performed by NGrid Learning & Development, or employee volunteers with fire service experience (not charged to PPA Program) 5

Damages: Moving in the right direction! 2012 Damages: 1,426 = 31% reduction Very strong one call center outreach and education; significant utility participation Annual direct mailings with letter, brochure and odorant card Internal charge to Damage Prevention to reduce third party damages and mis-marks “Top 10” list; repeat offender onsite training; frequent onsite excavator compliance audits; new location equipment and techniques (ground penetrating radar and Jamison plastic line locators) 6

Pipeline Public Awareness Core Team Customer Communications Damage Prevention Emergency Planning Jurisdictions (Community) Learning & Development Network Strategy Safety 7

Next Steps Comprehensive Review and Program Enhancements Establish contract for comprehensive PPA contractor support First Responder Interactive Computer–Based Training Design and launch enhanced web presence Institute improved measures of program effectiveness 8