CARA SOUTHERN CALIFORNIA SPRING 2005 SEMINAR DAY Friday, April 29, 2005 Lifestyles of the Zip and Famous Presented by Nancy Ellis Taylor Assoc. Dir., Communications.

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Presentation transcript:

CARA SOUTHERN CALIFORNIA SPRING 2005 SEMINAR DAY Friday, April 29, 2005 Lifestyles of the Zip and Famous Presented by Nancy Ellis Taylor Assoc. Dir., Communications & Research Services University of Southern California

Overview: Well take a look at wealthy zip and real estate resources and how to use them identify major gift prospects in your database.

Wealthy Zip Codes & You: Quick Tips 1. Its an art, not a science. 2. The further you go, the less you know. 3. Think bulk. 4. Think quick. 5. Go residential. Commercial properties are another presentation.

Wealthy Zip Codes & You: Basic Uses 1. Database screening 2. Quick comps 3. Qualifying individual major gift prospects

Wealthy Zip Codes: Resources THE First Stop on the Zip Code Tour of Wealth: Forbes The Most Expensive Zip Codes

Wealthy Zip Codes: Resources: Comps 1. Ave. Home Price: MelissaData Zip, City, Phone Lookup 2. Whats My Home Worth: Yahoo! Real Estate 3. Never Heard of It: Google 4. Dataquick: S. Calif. Home Sale Activity 5. Dataquick: Orange Co. Home Sale Activity

Wealthy Zip Codes: Resources: Income Census Data: The Rite Site 2. Mortgage Calculator: Homes on latimes.com

Wealthy Zip Codes: Resources: Zip Lists 1. L.A. Communities by Zip htm 2. O.C. Communities by Zip 3. Top 25 California Zip Codes Ranked by the number of million-dollar homes sold in

Wealthy Zip Codes: Resources: Other 1. Wealthy Zip Codes from USC 2. Wealthy Zip Codes: You Decide 3. American Demographics: Exploring Americas Richest Zip Codes

Wealthy Zip Codes: Resources: Just for Fun 1. Donor Zip Look Up: FEC Info 2. Bankrate.com: Fun Stuff (celeb homes) 3. NYC Real Estate: Curbed rap_britney_slashes.php

Real Estate Wealth: Quick Tips 1. Location is just the beginning. 2. The more properties the merrier. 3. Apartments/retail complexes can mean extra income. 4. Remember assessment quirks. 5. Read: L.A. Times Sunday Real Estate; WSJ Friday Real Estate, etc.

Real Estate Wealth: Resources: Assessed Value 1. Nationwide: SearchSytsems 2. L.A. County: L.A. Co. Assessor

Real Estate Wealth: Resources: Pay-per-View 1. LexisNexis Assets 2. Dataquick

Real Estate Wealth: The Formulas: Net Worth 1. Net worth = 2x total real estate value (regular guy rate) 2. Net worth = 5x total real estate value (holdings above $400,000--UV study) Net worth = 3x total real estate value (holdings below $400,000--UV study)

Real Estate Wealth: The Formulas: Gift Potential 1. Net worth = 5x total real estate value (UV study) 5% of estimated net worth = estimated giving capability 2. Net worth = 3x total real estate value (UV study) 3% of estimated net worth = estimated giving capability

In Closing (note real estate pun) Real estate is the most common wealth indicator available to researchers. Wealthy zip codes and property values are a key to discovering gift potential among prospects. Just remember, these are analysis tools and not absolute guarantees and youre on your way to cultivating major gifts from the Zip and Famous! And now for Q&A and your tips, too!