Martinis! Bellinis! With Belve….OH MY!

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Presentation transcript:

Martinis! Bellinis! With Belve….OH MY! Date & Location: November 2013 Orange Hill Restaurant & Lounge Action: Competitive tasting with Belvedere Unfiltered and Grey Goose Vodka, Staff training and menu change. Strategy was to lead with Belvedere Unfiltered as the vodka to fit their new needs, utilized the idea “the wine lover’s vodka’ Objective: To tap into the new bar style focusing on classic and craft cocktails with a twist and to really get the wait staff and bartenders behind the Belvedere Brand Results: Distribution and new menu placement with Belvedere Unfiltered on the cocktail list. Added a Belvedere Pink Grapefruit Cocktail to Menu (inadvertently sparked new customizable Bloody Mary and Bellini bar upgrades More to come with implementation beginning of December) Martinis! Bellinis! With Belve….OH MY! Alissa Urbano- Orange County