Focus Groups [Mini Groups]

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Presentation transcript:

Focus Groups [Mini Groups] Recruiting & Planning

Pre-planning checklist Recruiting Over-recruit (3 for every 1) Get contact information Call/email the night before Re-confirm location

Pre-planning checklist Location Reserve-able Public access locations Easy to find Comfortable for the number of people expected Temperature controlled

Pre-planning checklist Equipment Have all needed equipment on location Spare batteries Keep “extras” of everything Name tags?? Arrange the room so equipment does not present a distraction

Pre-planning checklist Supplemental tools Sample ads? Easel or board? Index Cards? Product/competitive ads? Pictures/product samples? Other tools