Regional ACTIONS Related To The DESTINATIONS And

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Presentation transcript:

Regional ACTIONS Related To The DESTINATIONS And Session I, Part 2: Regional ACTIONS Related To The DESTINATIONS And The Network Of European Competitive and Sustainable Tourism Regions –NECSTouR Regione Toscana Teresa Caldarola

Necstour Model Create the frameworks for empowerment of the local networks of tourism stakeholders Work actively towards the promotion of participative tools for establishing social dialogue Dedicate appropriate attention, each stakeholder according to his role, to the ten specific issues identified by NECSTouR

2 pillars 10 priority themes One additional pillar Regrouped in 5 NECSTouR Network Memorandum of understanding 2 pillars 10 priority themes One additional pillar Regrouped in 5 bigger themes Cross-matching pillars / themes

Regional Actions 2009-2011 1.Regional Project: choosing Pilot Destinations for Necstour model

Cross matching pillars and themes Environmental Management Social Dialogue Life quality of residents and workers Measurability Active conservation of heritage and identities Making tourism less seasonal Competitiveness Transport and mobility

Notice 2009 Objective : Creation of Tourist Monitoring Centres of destinations Target group: Municipalities 6 rankings, each for Tourist Resource Kind Activity: Scientific research related to Necstour issues Technical Services to measure phenomena Permanent Forum of social dialogue, Certifications

Regional Data Resident population 3.638.000 Whole touristically significant land Demand: Annual tourist presence: 42 millions Offered Accomodation Facility: Accomodation activities about 11.500 Municipalities: 287 Tourist resource Arts and Affairs 51 Seaside 29 Countryside Hill 79 Mountain 54 Termal 15 Francigena Road (Via Francigena) 34 Regional Data

Next steps 2010-2011 ORT strengthening New notices related to the Special project implementation of regional resolution 763 /2009 FESR resources utilization for Research and Innovation Individual and associated SME Successful experimentations Synergies between researches on sustainable Tourism of Universities

Regional Actions 2010-2013 In the urban and metropolitan areas the actions will form part of integrated plans for sustainable development given Nectour’s goals

PIUSS GROSSETO VIAREGGIO LUCCA AREZZO FIRENZE PIOMBINO PRATO PISTOIA

Thank you for your attention! Further information and updates: http://www.regione.toscana.it (tourism section) http://www.necstour.eu Contact: teresa.caldarola@regione.toscana.it