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Chapter 11 Informative Speaking Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

Distinctions between Informative and Persuasive Speaking Informative Speaking Persuasive Speaking General goal of informative speaking is to increase the listeners’ knowledge. Information can be presented without an attempt to persuade. The purpose of the persuasive speech is to alter attitudes and behaviors. Persuasion cannot be accomplished without attempting to inform. Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

Topics for Informative Speeches Issues People Concepts Events Processes Objects Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

Preparing and Delivering an Informative Speech Gain and Maintain Audience Attention Generate a Need for the Information Create Information Relevance Provide a Fresh Perspective Focus on the Unusual Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

Preparing and Delivering an Informative Speech Increase Understanding of the Topic Plan for Repetition Use Advance Organizers Use Concrete Words Show Contrasts Use Synonyms Use Antonyms Use Etymologies Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

Two Helpful Guidelines for Effective Informative Speaking Avoid Assumptions Do my listeners’ already know this? Define and explain if needed. Acknowledge what the listeners’ already know or what you think they might know. Do not assume the audience does not need introductory information. Personalize Information Use examples that relate to the audience. Explain conclusions. Reference similarities in people and audiences. Reference topics and events the audience may know. Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

Evaluating the Informative Speech Topic General Requirements Audience Analysis Supporting Material Organization Delivery Language Choice Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.