How to create a member communications strategy

Topics Member Database Implementing new promotions Customer Loyalty Your Staff

Member Database Do you have the correct data? Why it’s important to have the right information? When was the last time you analysed your data?

Continually update and grow your database: Growing your database Continually update and grow your database: Procedures in place for staff It’s the little things……. Right information in your members system Signing members up at the machine iPads Simply getting your reception staff to confirm member details when they call the Club.

Promotions Using promotions to collect member data SMS Focus Groups Targeted promotions Survey’s Exclusive deals Dinners Digital vs Traditional

Implementing new promotions Now you have the right information, now its time to use it to build your promotion Make a plan – Procedure Marketing your promotion Data Analyse - before and after

Customer Loyalty Now you have the members how are you going to keep them? Why your Club? The key Points Is your food and beverage consistent and reasonable priced? What’s your customer experience like?

Getting the right loyalty program Does it keep them coming back? Is it the benefits? Is it tailored for all level gamers i.e. not just your top players Constantly reviewing your program – adding and removing Secret shoppers Research

The most important part is….. Your Staff

Make sure staff have……… Information Training Listen Reward

The Recipe to success…. Current solid database of members Analyse your Data Implementing the right promotion the right way Marketing – Social, digital, print, in-house The right loyalty program And your biggest asset ……. Your staff

Sam.Kearney @talenttrain.com.au Thank you Sam Kearney Gaming Consultant Talent train Sam.Kearney @talenttrain.com.au