Emotions in Marketing

Psychology Foundation of big brands based on Trust and for building trust we need emotional connect. The people believe in emotion rather than information to make brand decisions. Behind every successful marketing campaign, there is a bond between the product and the consumer which is triggered by Emotions.

APPLE INC. Apple prefers events over press release to unveil new products. Psychology Today posits that the highest-level human needs have to do with creativity, respect by others and belonging to a group. Apple will become world’s first $1 trillion (currently $920 billion) company by September 2018. - Reports Claim

P&G Co. P&G utilised emotional marketing to great effect by releasing a well thought-out ad campaign for the 2012 Olympics which focused around the concept of “empowerment” and aligning that empowerment strongly with mothers. Unruly Media reported that the ‘Best Job’ campaign was the 7th most shared campaign of all time (as of 2013) and was responsible for a $200 million sales increase for the brand.

Storytelling

Buying is about 80% emotional and only 20% logical. Marketers tend to fall into the trap of thinking that just using SEO techniques and the latest technology is enough. Top 20% of articles that got shared online have some forms of emotions – Business Insider

When was the last time you got emotional about an advert?

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