EFAA’s Centennial Anniversary Celebrating 100 years of Service

Thank you, Volunteers! For 100 years, VOLUNTEERS, have made EFAA’s work possible Until the 1980s EFAA was 99% volunteers Today, 719 volunteers contribute 22,233 hours = 10.7 FTE You empower families and strengthen our community

100 Year Campaign

Vision To leverage the Centennial Anniversary to incite, inspire, and engage the community in EFAA’s mission.

How will we accomplish our goals? Marketing campaign Endowment campaign $1,000,000 GOAL

Marketing Push—Big Picture Linking the cause with ways to give. TELLING EFAA’S STORY Website & timeline Videos Earned media (public relations) Public visibility marketing Coffee sleeves Door mats EFAA Day Advertising Radio, bus boards, print, social DONATION CHANNELS Expanded direct mail Employee giving campaign Individual fundraising campaigns

Website 100 year home page design 100 year tab Interactive timeline

100-Year Videos Stories from donors, staff, participants Visual story of impact and longevity One long version & multiple shorts Corporate Partner Breakfast Social media EFAA website Outreach Celebration

Public Visibility Marketing Coffee sleeves 5K distributed in each March and Nov/Dec Local coffee shop partners Welcome mats You’ve been welcomed/100 ways to be a neighbor Peer to peer/share passion for EFAA Collect visual stories, share publicly to inspire more Launch at CPB in March, run through summer, share in Sept EFAA Day Declaration: EFAA’s 100-years of community impact Boulder County, City of Boulder, other cities Publicity and validity

Earned Media/Public Relations 100-year focus Anniversary announcement EFAA Day 16th Street opening Timely opportunities, include 100-year message Raise awareness of family homelessness Strategic education Family Resource Center JUMP, other program success Impact of changes in federal safety net

Advertising Theme: 100 years a neighbor, and 100 more CTA: Be a neighbor – engage with EFAA Media: Public radio underwriting (CPR/KGNU) Bus boards Print (Daily Camera) Facebook

Marketing Push—Timeline

THANK YOU!