Visual content

Creating digital content

“We talked earlier about SMILE being about engagement and fun as well as collaboration so let’s have a quick at how you encouraged colleagues to get involved with All Employee Jam.” Run first 60 seconds of http://www.youtube.com/watch?feature=player_embedded&v=VebQLw5oEY4

Harnessing User Generated Content on a Global Scale Wisdom of the Crowd: Harnessing User Generated Content on a Global Scale Good morning everyone. My name is Jenny Varley and I head up the Global Content and Employee Digital Platforms team at HSBC. I’m also joined today by a member of my team, Senior Producer Dee Gosney. CLICK We are going to tell you the story of how we made the impossible possible. It’s a story about championing digital innovation against all odds. And it’s the story of blood, sweat, tears and the stubborn determination of a very small group of communicators at HSBC.