MEASUREMENT FOR THE FUTURE

New Tender, New Dashboard, Same Partner Effective Measure has been reappointed as the Measurement Partner for the IAB SA. Coincides perfectly with the launch of our brand new Dashboard. Rebuilt in HTML5 with a vastly improved user experience. The new Dashboard will reflect how trading ads has progressed from a manual to a programmatic world.

Our core focus We are still very much a measurement currency. Continue to deliver great value by independently verifying audiences. Provide a tool that helps Publishers and Advertisers work better together. Assist agencies in building media plans across trusted websites. Save agencies time in finding and accessing the right audiences. Drive meaningful revenue for Publishers through audience data sales.

Overview of Dashboard 2.0 Available from early April 2018. We will assist all existing members to move to new the dashboard. Collaborative workspaces where teams can share and jointly work on reports and media plans together. All data has been moved into the Cloud with Amazon Web Services. A new data processing engine, Druid, crunches data faster than ever before. With a new, modern backend infrastructure, we now have an adaptable platform allowing for quick future product advancement.

New commercials 1,050 3,500 525 1,750 Four new clean and easy to understand plans. Introduction of new free Reader plan. Members can either be members with IAB directly and get 50% discount on EM rates Or can pay full price but get IAB membership included in their fee and still have direct contact with IAB

Locals helping locals For more information or to get access to our new Dashboard, speak to: Greg Mason Rivky Ryder Regional Lead - Sub Saharan Africa +27 79 877 0470 Publisher Relationship Executive +27 72 242 9287 greg.mason@effectivemeasure.com rivky.grauman@effectivemeasure.com Cape Town, South Africa Johannesburg, South Africa