Gender Specific Advertising

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Presentation transcript:

Gender Specific Advertising A Supplement to the study of A Doll’s House

Your Assignment You will see several gender specific advertisements, please do the following things on a separate sheet of paper: 1. Identify the Audience 2. Identify the Tone 3. Identify the Purpose 4. Provide your own personal reactions to the advertisement. Is there anything that strikes you about the advertising strategy?

2. What makes the ad gender specific or sexist? Homework: Find a print advertisement from a magazine, newspaper, or Internet. Attach this to the questions below: 1. Describe the ad in one paragraph. Start with the obvious image and move to the details. 2. What makes the ad gender specific or sexist? 3. Is the ad appealing? Why/Why not? 4.What is the intended effect of the advertisement on the consumer? 5. Did the intended effect work on you? Why/Why not ?