Traditional Advertising What are traditional ways companies advertise? GRASSROOTS MARKETING: ASPIRE BEVERAGES

ASPIRE Beverages GRASSROOTS MARKETING: ASPIRE BEVERAGES

WHAT IS GRASSROOTS MARKETING? Also known as Guerilla Marketing Starts from ground up Targeted advertising Hope they will spread the word Use unconventional or nontraditional methods Example: Community Events instead of Commercials GRASSROOTS MARKETING: ASPIRE BEVERAGES

3 C’s of Consumer Affinity Community Craft Cause What connections can we make within our community to develop these 3 C’s? GRASSROOTS MARKETING: ASPIRE BEVERAGES

ASPIRE’s Grassroots Effort Article Response Questions In your opinion, is it possible for new products to compete with major brands within an industry? If so, what steps will be most important? Within your local community what is the consumer’s knowledge of ASPIRE Beverages? In your opinion, what education/promotion will your class need to do in order to encourage students to purchase ASPIRE Beverages? GRASSROOTS MARKETING: ASPIRE BEVERAGES

Your group will pitch their idea to the class. ACTIVITY In groups create a Grassroots Marketing Plan for ASPIRE Beverages within your school/community. Your group will pitch their idea to the class. GRASSROOTS MARKETING: ASPIRE BEVERAGES