Designing effective print materials Promoting rational drug use in the community

Designing effective print materials Promoting rational drug use in the community

Designing effective print materials Promoting rational drug use in the community

Basic principles: Writing and editing text Use brief, simple, clear, active text Focus on a few key messages Repeat/reinforce key messages Avoid jargon Review or pretest the content Write to express, not impress Designing effective print materials Promoting rational drug use in the community

Different styles of illustrations Line drawing, shaded drawing, stylised drawing Designing effective print materials Promoting rational drug use in the community

Designing effective print materials Promoting rational drug use in the community

Basic principles: Layout and design Use strong headlines and readable typefaces Use bullets, boxes, numbers Use simple illustrations Use colour wisely Make the most of space Designing effective print materials Promoting rational drug use in the community

And finally... test the text, the illustrations and any colours used with users check the text and illustrations for accuracy with experts check the material for spelling and grammar (especially the headlines and sub-heads). Designing effective print materials Promoting rational drug use in the community

Designing effective print materials Promoting rational drug use in the community

Designing effective print materials Promoting rational drug use in the community